Brand Tone

promotional and value-driven, focusing on urgency and affordability

Brand Values

• •Convenience
• •Affordability
• •Accessibility
• •Customer Service

Best Practices

• •Lead with the Discount: Always place the promotional offer (e.g., "% OFF," "Sale Price") at the forefront of any copy. This aligns with the core value of affordability.
• •Use Action-Oriented Language: Employ strong verbs and calls-to-action like "Shop Now," "Order Today," "Get Yours," and "Don't Miss Out" to create urgency and drive immediate sales.
• •Highlight Convenience: Consistently mention key service benefits such as "Superfast Cash on Delivery," "72-hour delivery," and "easy returns" to build trust and overcome purchasing barriers.
• •Keep it Simple and Direct: Avoid overly complex or artistic language. The copy should be easy to understand quickly, focusing on the product's function and its price.
• •Embrace a Dual Tone: While the primary tone is promotional, strategically use the more formal, customer-centric language from the "About Us" page (e.g., "quality products," "exceptional customer service") in sections like policy pages, email signatures, and order confirmations to build brand credibility.

Social Perception

Functional, high-volume, and discount-oriented online retailer successfully meeting basic e-commerce expectations, recognized for its logistical success.

Copy Examples

• •Tired of your old kitchen gadgets? Upgrade without breaking the bank! Get up to 60% OFF our entire Home & Kitchen collection. From Samurai Knives to 9-in-1 Vegetable Cutters, get everything you need, delivered to your door in 72 hours. Shop the Aladin Shop sale now!
• •Become the next viral star! Our Content Creation Combo has everything you need to go pro. Featuring a crystal-clear K8 microphone and a steady mobile stand, your videos will look and sound amazing. Stop wishing, start creating! Order yours today for just Tk 840—that's 47% off!
• •HOT SALE ALERT! For 48 hours only, get the biggest discounts on electronics, beauty, and more. Don't miss out on deals like our 5-in-1 Beauty Massager for over 50% off! Swipe left to see the deals. Click the link in our bio to shop before it's all gone!
• •Why Wait? Get Your Wish Today! Enjoy Superfast Cash on Delivery, 48-72 hour shipping across Bangladesh, and the best prices, guaranteed. Your one-stop shop for everything you need.
• •Exclusive Offer for You! As one of our valued customers, we're giving you early access to our 'Hot Sale' event. Save up to 70% on top-selling items before anyone else. Thank you for choosing Aladin Shop—where quality meets unbeatable prices.