Brand Tone

Empowering & Ambitious, Community-Focused & Unifying, Creative & Passionate, Approachable & Customer-Centric, Proudly Australian

Brand Values

• •Identity & Belonging
• •Empowerment
• •Quality & Durability
• •Customization & Personalization
• •Customer Focus
• •Accessibility

Best Practices

• •Use words like "unite," "extraordinary," "identity," "empower," and "team spirit" consistently across all communications.
• •Beyond the product (custom sportswear), highlight the emotional benefits – belonging, pride, achieving goals together.
• •Use testimonials and stories of teams you've worked with to illustrate your brand values in action.
• •Ensure copy is encouraging, positive, and reflects a genuine passion for sports and teamwork.
• •While appealing to a broad audience, a nod to the brand's Melbourne roots can add authenticity.

Social Perception

Positive Customer Feedback, Reliable Partner, Provider of Identity

Copy Examples

• •Headline: Unite Your Team. Unleash Your Extraordinary. Body: More than just a uniform, it's your identity. AKU custom teamwear is crafted to bring your squad together and inspire greatness on and off the field. Design your legacy today.
• •Headline: Your Team. Your Design. Our Passion. Body: From local clubs to national champions, AKU delivers premium, custom sportswear that speaks your language. Let's create a kit that roars as loud as your fans.
• •Headline: Built in Melbourne. Worn by Champions (Like You). Body: AKU is proudly Australian, dedicated to outfitting teams with top-quality, custom gear that performs as hard as you do. Experience the AKU difference.
• •Headline: Don't Just Play. Belong. Body: Forge an unbreakable team spirit with custom jerseys that tell your story. AKU makes it easy to design sportswear that gives your team a unique voice and a powerful sense of belonging.
• •Headline: Quality You Can Feel. Designs That Inspire. Body: Our Lite-Pro fabric keeps you comfortable and dry, while our custom design process ensures your team looks and feels unstoppable. Elevate your game with AKU Teamwear.