Brand Tone

Empowering, Sensual, and Adventurous

Brand Values

• •Confidence and Empowerment
• •Artistic Expression and Unique Design
• •Quality and Luxury
• •Connection and Community
• •Sustainability

Best Practices

• •Lead with "The Feeling": Focus copy on the emotional outcome—confidence, sensuality, freedom—rather than just the physical product features. Sell the experience of wearing Akua, not just the swimsuit itself.
• •Use Evocative, Sensory Language: Incorporate words that appeal to touch ("buttery-soft fabric"), sight ("vibrant prints," "sun-kissed hues"), and emotion ("ignite," "empower," "celebrate"). This aligns with the brand’s positioning as a luxurious and artistic entity.
• •Amplify Customer Stories: Continue to leverage testimonials and user-generated content that aligns with the brand's core values. Frame these stories not just as reviews, but as evidence of the "Akua experience," reinforcing the sense of community and shared adventure.
• •Maintain an Adventurous and Aspirational Narrative: Ensure that all marketing communications, from social media posts to product descriptions, tie back to the broader themes of travel, exploration, and living an authentic life. The swimwear is the uniform for that life.
• •Balance Sensuality with Empowerment: The brand's sexiness comes from confidence. Ensure the copy and visuals are always empowering and celebratory of diverse bodies, avoiding language or imagery that could feel exclusionary. The message should be "feel sexy for yourself," not for others.

Social Perception

The public perceives Akua Swim positively, highlighting its unique, artistic designs, high quality, and flattering fit that boosts confidence. It's seen as a stylish, aspirational brand for those seeking distinctive swimwear, albeit at a premium price point.

Copy Examples

• •Art you can wear. Confidence you can feel. Our new collection is an ode to the journey, crafted to contour your body and celebrate your story. Where will you take it? ✨ #AkuaSwim #WearYourArt #SomewhereBeautiful
• •More Than Swimwear. It's A Feeling. Discover unique, luxurious pieces designed to ignite your confidence and wanderlust. Live fully. Dive in.
• •Ready for your next adventure? Your new favourite suit is waiting.
• •Don't just get dressed for the destination. Become part of the scenery. Your main character moment starts now. #AkuaSwim #SwimwearAsArt #TravelStyle
• •Tired of swimwear that feels like an afterthought? At Akua Swim, we believe your bikini should be as unique as your adventures. Our pieces are crafted from luxurious, recycled Italian fabrics that feel like a second skin and fit like a dream. Find the suit that was made for your story. Shop now for 10% off your first order.