Brand Tone

Confident, Performative, Premium, Luxurious, Authentic, Relatable, Ethical, Conscious, Inclusive, Gender-Neutral, Engaging, Community-Focused

Brand Values

• •Efficacy & Performance
• •Sustainability & Environmental Responsibility
• •Quality & Craftsmanship
• •Authenticity & Transparency
• •Inclusivity
• •Creativity & Storytelling

Best Practices

• •Embrace the "Born to Perform" Ethos: Infuse copy with a sense of confidence, energy, and performance. Use active language and allude to the stage, spotlight, or playing a role in life.
• •Highlight Efficacy with Authenticity: Back up claims of effectiveness with the founders' story or customer testimonials. Be bold about the product's power but remain grounded in genuine experience.
• •Weave in Ethical Commitments Naturally: Integrate messages about plastic-free, vegan, and cruelty-free aspects as inherent parts of the product's quality and appeal, not just as add-ons. This reinforces that luxury and responsibility can coexist.
• •Use Sophisticated yet Accessible Language for Scents and Ingredients: Describe fragrances and natural components in a way that conveys premium quality and sensory experience, making luxury feel attainable and understood. Think "Aesop for your armpits" as one beauty editor described it.
• •Maintain an Inclusive and Engaging Voice: Use gender-neutral language. Address the audience as part of "The Cast" or fellow performers in life, fostering a sense of community and shared values. Ensure the tone is welcoming to all.

Social Perception

Highly Effective, Trustworthy & High Quality, Ethical & Sustainable Champion, Innovative & Unique, Luxurious yet Practical, Community-Oriented

Copy Examples

• •Headline: Steal the Show. Not Your Scent. Body: AKT Deodorant Balm. Performance-driven, naturally potent. Stay confident from your opening line to the final curtain call. All day, your way. #BornToPerform
• •Headline: Your Skin Deserves a Standing Ovation. Body: Introducing AKT Body Conditioning Balm. Rich botanicals, zero synthetics, all a-star hydration. Prepare your skin for its finest performance. Naturally. Sustainably. Beautifully.
• •Headline: The Critics Rave. The Planet Approves. Body: Thousands of 5-star reviews. Zero plastic waste. AKT is deodorant, reimagined. Effective. Ethical. Essential. Join the cast of conscious performers.
• •Headline: From West End Stages to Your Everyday. Body: Crafted by performers who demanded more. AKT delivers award-winning protection that lasts. Natural ingredients, unforgettable scents, and a commitment to a plastic-free world. What’s your next act?
• •Headline: Unleash Your Encore. Not Your Odor. Body: With AKT’s Deo-Barrier Complex™, one application is all it takes for all-day freshness and confidence. For every role you play. Gender-free. Worry-free. Wonderfully you.