Brand Tone

Caring, Natural, and Trustworthy

Brand Values

• •Natural Wellness
• •Eco-Friendliness & Sustainability
• •Handmade Quality & Craftsmanship
• •Social Responsibility & Empowerment
• •Customer Well-being & Relief
• •Honesty and Passion

Best Practices

• •Emphasize "Natural" and "Handmade": Consistently use terms like "natural," "herbal," "eco-friendly," "sustainable," "handmade," and "chemical-free" in product descriptions, social media, and all communications to reinforce core values.
• •Focus on Benefits and Gentle Relief: Frame product benefits around gentle relief, comfort, soothing sensations, and overall well-being, avoiding overly clinical or aggressive language. Talk about easing pain, reducing stress, and promoting relaxation.
• •Maintain a Warm and Empathetic Voice: Address customers with a caring and understanding tone. Acknowledge their discomforts (like pain or stress) and position Aksobha products as supportive solutions. The founder's story can be subtly woven in to enhance authenticity.
• •Highlight Social Impact (Subtly): When appropriate, mention the "women powered" aspect and the commitment to empowering artisans, as this aligns with ethical consumer values and adds depth to the brand's caring image.
• •Educate and Inform: Use blog posts, social media content, and product information to educate customers about the benefits of herbal remedies, aromatherapy, hot/cold therapy, and sustainable living. This positions the brand as a knowledgeable and trustworthy resource.

Social Perception

Customers generally perceive Aksobha as a provider of high-quality, effective, and natural wellness products. The handmade and eco-friendly aspects are frequently praised and appreciated. There's a strong positive sentiment regarding the pain relief offered by their therapy packs. The brand is seen as trustworthy and aligned with a "go green" philosophy. The connection to empowering women likely adds to a positive social image, although this is more prominent in media articles than direct customer reviews. The use of traditional Indian materials like Khadi and herbal ingredients resonates well with customers seeking authentic and natural solutions.

Copy Examples

• •Facebook/Instagram Post (showcasing a therapy pack): Soothe away the day's tension, naturally. Our handmade herbal therapy pack, crafted with love and the purest Khadi cotton, offers gentle warmth to ease your aches and bring you comfort. Embrace the healing power of nature. #AksobhaWellness #NaturalRelief #HandmadeCare
• •Product Description (for an eye pack): Drift into tranquility with Aksobha’s Herbal Eye Pack. Lovingly handmade with a blend of calming herbs and soft Khadi fabric, it’s your natural solution for tired eyes, headaches, and stress. Simply heat or cool for instant, gentle relief. Because your well-being is our priority.
• •Website Homepage Snippet: Rediscover comfort with Aksobha. We craft natural, eco-friendly wellness solutions – from soothing therapy packs to go-green lifestyle essentials. Handmade with care in India, empowering women with every product. Experience wellness, the Aksobha way.
• •Tweet/X Post: Feeling shoulder stiffness? Our herbal neck & shoulder pack provides natural, targeted relief. Handmade, eco-friendly, and designed for your comfort. Learn more about our wellness solutions: [link to product] #NaturalWellness #PainRelief #Aksobha
• •Email Newsletter Snippet: At Aksobha, we believe in the gentle power of nature to heal and comfort. That's why each of our therapy packs is handmade with the finest natural ingredients and a deep commitment to your well-being and our planet. Discover our latest collection of herbal goodness this season.