Brand Tone

Approachable and Empowering, Informative and Reassuring, Modern and Trend-Aware, Conscious and Ethical, Holistic and Wise

Brand Values

• •Quality and Excellence
• •Empowerment
• •Cruelty-Free
• •Handmade Craftsmanship
• •Innovation
• •Natural and Pure
• •Sustainability
• •Community

Best Practices

• •Develop a Brand Voice Chart
• •Prioritize Key Values in Messaging
• •Understand Your Audience
• •Be Consistent Across All Channels
• •Review and Evolve

Social Perception

Positive for Product Quality, Ethical Brand, Innovative, Trustworthy, Regionally Rooted but with Wider Appeal, thoughtful about ingredients and well-being

Copy Examples

• •Define your gaze, empower your day. Our meticulously handmade lashes offer luxurious comfort and a stunning, natural look. Crafted with care, always cruelty-free. Feel the AKSI difference.
• •Revolutionize your look, effortlessly. AKSI Invisible Eyelid Tape melts into your skin for an all-day, waterproof lift. No glue, just pure, beautiful confidence. Your secret to brighter eyes.
• •At AKSI Beauty, we believe beauty is an action – an expression of your unique self. That's why we craft premium, cruelty-free essentials that empower you to shine, inside and out. Innovate your routine. Embrace your beauty.
• •Handmade with love, designed for your confidence. ✨ Our [Product Name] is more than just beauty, it's a commitment to quality, ethical practices, and empowering you to feel your best. #AksiBeauty #CrueltyFreeBeauty #HandmadeLuxury #EmpoweredByAksi #[ProductName]
• •Unlock radiant well-being with [Product Name]. Where ancient Ayurvedic wisdom meets modern innovation, our 100% natural herbal formula nurtures your skin, promoting a healthy, beautiful lifestyle with no side effects. Embrace nature's purity with Aksitara.