Brand Tone

Aspirational and Elegant, with an Engaging and Behind-the-Scenes variation for dynamic content.

Brand Values

• •Quality and Craftsmanship
• •Unique and Modern Design
• •Customer Satisfaction
• •Global Heritage

Best Practices

• •Develop a Brand Vocabulary: Create a list of approved words and phrases that reflect the brand's tone. Consistently use words like "elevate," "sophisticated," "crafted," "precision," "sanctuary," "timeless," and "unique" while avoiding overly casual slang or generic terms.
• •Maintain an "Aspirational" Tone: Frame product descriptions and social media posts around the benefit to the customer's lifestyle, not just the product's features. Focus on how the art will make them feel and how it will transform their space.
• •Adapt the Tone by Platform: While the core tone should remain elegant, allow for slight variations. Use a more professional and B2B-focused voice on LinkedIn. Be more visual and inspirational on Instagram and Pinterest. Be more direct and benefit-driven in ads and emails. Use a slightly more personal, behind-the-scenes voice for TikTok and YouTube Shorts.
• •Tell the Brand Story: Weave elements of the brand's values into the copy. Mention the "family-owned" aspect, the commitment to "high-quality steel," or the "European design heritage" where appropriate to build trust and add depth to the brand identity.
• •Focus on Visual-Led Copy: For a brand selling visual products, the copy should always complement the image or video. Keep it concise, impactful, and let the product be the hero. The text should enhance what the customer is seeing, drawing attention to details like craftsmanship, material, and the scale of the piece.

Social Perception

Positive, high-quality, unique, professional, reliable, associated with luxury and high-end aesthetics, modern and stylish.

Copy Examples

• •Headline: Rooted in Design. Crafted for Your Home. Body: Let the timeless elegance of our Tree of Life metal wall art breathe new life into your space. Each line is precision-cut from high-quality steel to create a stunning centerpiece that tells a story of connection and growth. The perfect blend of nature's beauty and modern craftsmanship. Elevate your walls from simple to sophisticated. #AksesuarDesign #MetalWallArt #HomeDecor #InteriorDesign #TreeOfLife #ModernHome
• •Headline: The Finishing Touch Your Home Deserves. Body: You've painted the walls and chosen the furniture. Now, make your space unforgettable. Aksesuar Design offers unique metal wall art that transforms any room. From minimalist abstracts to intricate world maps, discover the piece that defines your style. Shop now for 15% off your first order and see the difference quality design makes. Call to Action: Shop Now
• •Email Newsletter Subject Line: Your Walls Are Calling for an Upgrade Body: Hi [Customer Name], Tired of staring at the same blank walls? It's time to introduce a touch of elegance and personality. At Aksesuar Design, we believe that art should be both beautiful and meaningful. Our collection of metal wall decor is designed to do just that—transforming your home into a stylish sanctuary. Crafted with precision and designed to inspire, our pieces are more than just decoration; they're a statement. Call to Action: Explore the Collection
• •Website Banner (Homepage): Headline: Where Art Meets Architecture. Sub-headline: Discover meticulously crafted metal wall decor designed to elevate the modern home. Unique designs, superior quality, and timeless style. Button: Shop Wall Art
• •Pinterest Pin Description: Title: Minimalist Home Decor Idea: Geometric Metal Wall Art Description: Create a bold, modern statement with this geometric metal wall art from Aksesuar Design. Perfect for the living room, bedroom, or office, its clean lines and durable steel construction add a sophisticated and artistic touch to any interior design scheme. #WallArt #MinimalistDecor #HomeInspo #GeometricArt #MetalDecor