Brand Tone

Friendly, stylish, helpful, and tech-savvy. On professional platforms (LinkedIn, B2B communications): Professional, reliable, and solution-oriented. On visual/social platforms (Instagram, TikTok): Trendy, engaging, youthful, and aspirational. Overall: The tone aims to be accessible and customer-focused, emphasizing both style and functionality.

Brand Values

• •Quality Commitment: Striving for the best materials at competitive prices to ensure exceptional product quality, durability, functionality, and aesthetics.
• •Accessibility for All: Believing that the best phone accessories should be accessible to everyone, regardless of financial situation, by maintaining competitive prices.
• •Exceptional Customer Service: Creating experiences, not just selling products, with a dedicated team that listens to customer needs and feedback.
• •Style and Innovation: Transforming smartphones and tablets into extensions of style and personality, offering accessories that blend design, quality, and practicality.
• •Responsibility (Environmental): Engaging in environmentally responsible practices by encouraging the reconditioning and reuse of electronic devices and reducing their carbon footprint.
• •Expertise: Offering expert and express repair services.

Best Practices

• •Define and Document Your Voice: Create clear brand voice guidelines that detail the desired tone, personality traits (e.g., trendy, helpful, expert), language to use (and avoid), and how it adapts slightly for different platforms (e.g., playful on TikTok, more formal on LinkedIn).
• •Know Your Audience Persona: Understand who you're talking to on each platform. Tailor the language and references to resonate with their interests, needs, and communication style while staying true to the core brand voice.
• •Focus on "Style and Practicality": Consistently highlight how Akses products don't just look good but also serve a practical purpose, enhancing the user's daily life and mobile experience. This duality is key to their messaging.
• •Emphasize Customer Care and Expertise: Let the helpful, expert, and approachable aspects of your brand values shine through in your copy, especially when discussing repair services or offering advice. Use clear, encouraging language.
• •Use Consistent Visuals and Hashtags: Ensure your visual branding (photography style, color palettes) complements your written tone. Develop a set of core brand hashtags (e.g., #AksesStyle, #AksesExpert) to reinforce brand identity across posts and campaigns.

Social Perception

Akses is generally perceived as a convenient "go-to" place for a wide variety of trendy phone accessories and quick, reliable phone repairs. They are seen as offering stylish products from well-known brands alongside their own affordable line. Customers appreciate the helpful staff and good service. The ability to personalize cases is also a positive aspect. The brand is recognized for its presence in shopping malls and its specialization in mobile accessories. They project an image of being current with tech trends and fashion. Their association with licensed brands like Guess and Karl Lagerfeld adds a layer of perceived quality and style.

Copy Examples

• •Headline: Your Phone's New Best Friend Awaits! Body: From chic cases that scream 'you' to power banks that keep you going, Akses has all the essentials to elevate your mobile life. Style meets function, right here. #AksesStyle #TechUpgrade
• •Headline: Oops! Cracked Screen? We've Got You. Body: Don't let a broken screen dim your shine. Our expert technicians at Akses offer quick and reliable repairs to get your device back to pristine condition in no time. Drop by and let us help! #AksesRepairs #PhoneRescue
• •Headline: Unleash Your Style: Custom Cases by Akses. Body: Why have a phone that looks like everyone else's? Design a unique case with Akses and let your personality pop! Your phone, your rules. Get started today! #CustomAkses #PhoneFashion
• •Headline: Power Through Your Day, Every Day. Body: Low battery anxiety? Never again. Discover Akses' range of sleek and powerful chargers and external batteries. Stay connected, stay stylish. #AksesPower #AlwaysOn
• •Headline: Accessorize Like a Pro. Work Smarter. Body (for B2B): Equip your team with reliable and stylish mobile accessories. Akses B2B solutions offer quality, durability, and personalized service to keep your business connected and efficient. Let's talk! #AksesB2B #ProfessionalTech