Brand Tone

Friendly, Chic, and Encouraging

Brand Values

• •Creativity and Self-Expression
• •Connection
• •Quality and Simplicity
• •Joy and Fun
• •Accessibility

Best Practices

• •Lead with Positivity and Warmth: Always use encouraging, positive, and friendly language. Words like "love," "joy," "cute," and "smile" align with the brand's core.
• •Emphasize Simplicity and Style: Keep copy clean, concise, and chic. Mirror the "less is more" design aesthetic in the writing. Use terms like "minimalist," "sophisticated," and "stylish" to describe products.
• •Focus on Connection: Frame products, especially cards, around their purpose: connecting people. Use phrases like "share the love," "for your best friend," or "a card for Mom."
• •Highlight Quality and Practicality: Mention the high-quality materials used (e.g., "100lb high quality matte paper") and the convenience of products like "instant downloads."
• •Maintain a Consistent Voice Across All Channels: Whether writing an Etsy product description, an Instagram caption, or a wholesale catalog entry, the friendly and chic tone should be unmistakable and consistently applied.

Social Perception

Overwhelmingly positive. Perceived as a reliable and high-quality provider of unique and stylish stationery and gift items, with high customer satisfaction and rave reviews on product quality, fast shipping, and excellent customer service.

Copy Examples

• •Add a little personality to your jacket, tote, or pinboard. ✨ Our new collection of enamel pins has arrived, each one designed to bring a pop of fun and style to your day. Which one is calling your name? Tap to shop!
• •Designing a magical space for your little one? Our collection of printable nursery art is ready for instant download. Create a beautiful, gentle, and inspiring room in minutes. Affordable, adorable, and all yours, right now. Explore the collection!
• •Say more than just words. Our illustrated greeting cards are designed to share love, celebrate moments, and connect hearts. Find the perfect message for every occasion.
• •Bring a touch of runway-inspired style to your walls. Our minimalist fashion illustrations are perfect for the office, bedroom, or gallery wall. Chic, simple, and effortlessly elegant.
• •A little something to make you smile. ✨ As a thank you for being part of our community, here’s a first look at our upcoming city-themed collection. We believe in celebrating the places that inspire us, and we can't wait to share these new designs with you!