Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Supportive & Community-Oriented, Friendly & Approachable, Professional & Quality-Focused

Brand Values

• •Passion for Field Hockey
• •Quality
• •Customer Satisfaction/Service
• •Community Support & Growth
• •Expertise

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for field hockey into every piece of communication. Use energetic and positive language.
• •Share Your Expertise Generously: Don't just sell products; offer valuable advice, tips, and insights that empower players. This reinforces authority and builds trust.
• •Emphasize Community: Highlight stories of local players, teams, and your involvement in growing the sport. Use inclusive language ("we," "us," "our community").
• •Be Approachable and Helpful: Ensure your language is welcoming and that calls to action invite engagement and questions, positioning the brand as a supportive partner.
• •Maintain a Focus on Quality and Performance: Consistently link your products to the benefits they offer players – improved performance, durability, and the ability to play their best. This reinforces the "pro" aspect of AKPRO.

Social Perception

Positive, Reliable, Specialized, Supportive of the Sport

Copy Examples

• •Headline: Fuel Your Passion. Master the Game. Body: At AKPRO Canada, we live and breathe field hockey. That's why we stock only the best gear, from beginner sticks to pro-level equipment. Get expert advice and find everything you need to elevate your game. #AKPROFieldHockey #PassionForHockey
• •Headline: Your Journey Starts Here. Your Gear Starts with AKPRO. Body: Whether you're stepping onto the pitch for the first time or leading your team to victory, AKPRO Canada has your back. As the leading field hockey specialists, we provide top-quality Grays equipment and the expertise to match. Let's grow the game together! #FieldHockeyCanada #QualityGear
• •Headline: More Than Just a Store: We're Your Field Hockey Family. Body: For over 20 years, AKPRO Canada has been dedicated to supporting players and communities across the nation. Need help choosing the right stick? Our passionate team is here for you. Swing by or shop online! #CommunityLove #FieldHockeyLife
• •Headline: Gear Up Like a Pro. Play Like a Champion. Body: Dominate the field with AKPRO Canada's elite selection of field hockey equipment. As official distributors for Grays, we bring you the innovation and quality trusted by athletes worldwide. What are your game goals this season? #GraysHockey #AKPROChampions
• •Headline: Equip Your School. Inspire Your Students. Body: AKPRO Canada's School Program makes it easy to outfit your teams with durable, high-performance field hockey gear at special prices. Let's foster the next generation of Canadian talent! Contact us for custom packages. #SchoolSports #GrowTheGame