Brand Tone

Nurturing, Empowering, Natural, Honest, Vibrant, Community-Focused

Brand Values

• •Natural Ingredients & Quality: Prioritizing handmade, plant-based, vegan-friendly products with high-quality, natural ingredients and avoiding harsh chemicals.
• •Self-Care & Well-being: Promoting the importance of self-care rituals and the role of their products in enhancing personal well-being, aiming to 'Calm- Restore-Release.'
• •Skin Health & Efficacy: Focusing on creating products that genuinely benefit the skin, addressing concerns like dryness, irritation, blemishes, and hyperpigmentation, and promoting healthy, radiant skin.
• •Authenticity & Transparency: Being open about their ingredients and processes, and valuing customer feedback.
• •Empowerment & Inclusivity: Catering to 'every skin complexion, skin tone, and skin type' and empowering women to feel good about themselves and their skin. The brand is also proudly Black-owned.
• •Joy & Sensory Experience: Creating products that are not only effective but also provide a pleasurable sensory experience through beautiful colors and aromas.

Best Practices

• •Develop a Brand Voice Guide: Document Akoyn Beauty's specific tone (Nurturing, Empowering, Natural, Honest, Vibrant, Community-Focused), key messaging points, preferred vocabulary (e.g., 'handcrafted,' 'plant-powered,' 'ritual,' 'glow,' 'nourish'), and words to avoid (e.g., overly clinical or aggressive marketing terms).
• •Prioritize 'You' Statements Focused on Benefit & Emotion: Frame copy around the customer's experience, feelings, and the positive impact of the products on their skin and well-being (e.g., 'Feel good in the skin you're in,' 'Our products are invigorating. Lift your spirits.').
• •Incorporate Storytelling: Weave in elements of the founder's story, the inspiration behind the products (nature, African botanicals), and the handmade, small-batch process to reinforce authenticity and passion.
• •Use Sensory Language: Appeal to the senses by describing the vibrant colors, natural fragrances, and luxurious feel of the products, mirroring the positive customer reviews.
• •Maintain Authenticity and Transparency: Always be truthful about ingredients and benefits. Encourage and showcase genuine customer reviews and stories to build trust and reinforce the community aspect. Avoid hype or exaggerated claims, staying true to the 'clean' and 'honest' values.

Social Perception

Highly positive customer feedback, effective for various skin concerns, trusted for natural ingredients, strong appealing fragrances, good customer service, support for Black-owned business, associated with self-care and luxury.

Copy Examples

• •Headline: Embrace Your Glow. Naturally. Body: Your skin tells your story. Let Akoyn Beauty help you tell a tale of radiance, health, and self-love. Our handcrafted, plant-powered treasures are made with the purest African botanicals and a whole lot of heart, because you deserve skincare that nurtures as deeply as it cleanses. Discover the ritual of feeling good in the skin you're in.
• •Headline: More Than Soap – It's a Daily Dose of Joy. Body: Transform your bath into a sanctuary. Akoyn Beauty’s vibrant, aromatic soaps and body care are lovingly handmade to calm your mind, restore your spirit, and release the day’s stresses. Infused with nature’s finest, because your well-being is our passion.
• •Headline: Conscious Beauty, Visible Results. Body: Tired of harsh chemicals and hidden ingredients? At Akoyn Beauty, we believe in transparency and the power of nature. Our vegan, cruelty-free formulas are packed with skin-loving botanicals to address your unique needs, from soothing dryness to evening out your beautiful complexion. Real ingredients, real results, real self-care.
• •Headline: From Our Hands to Your Home: A Touch of Love for Your Skin. Body: Each Akoyn Beauty product is a testament to our passion for authentic, artisanal skincare. We pour love and the richness of African botanicals into every small batch, ensuring your skin receives the gentle, effective care it craves. Join our community and feel the Akoyn difference.
• •Headline: Unlock Your Skin’s Potential. The Akoyn Way. Body: Celebrate your unique beauty with skincare that understands you. Akoyn Beauty is dedicated to crafting luxurious, natural solutions for every skin tone and type. It’s time to nourish, protect, and let your inner confidence shine through. Your journey to vibrant, healthy skin starts here.