Brand Tone

Ethical and Passionate, Caring and Nurturing, Informative and Transparent, Authentic and Natural, Community-Oriented and Empowering

Brand Values

• •Ethical Sourcing and Fair Trade
• •Organic and Natural Purity
• •Sustainability
• •Community Empowerment
• •Quality and Efficacy
• •Transparency

Best Practices

• •Lead with Purpose: Always connect product benefits back to the brand's core mission of ethical sourcing, Fairtrade, and community empowerment. Let the "why" shine through.
• •Use Authentic, Empathetic Language: Speak with genuine care for both the customer's skin and the well-being of the Ghanaian communities. Avoid overly corporate or hype-filled jargon.
• •Educate and Inform: Share stories about the ingredients, their origins, the traditional methods used, and the impact of Fairtrade. Transparency builds trust and reinforces authenticity.
• •Highlight Natural Purity: Consistently use terms like "organic," "natural," "pure," "raw," "vegan," and "cruelty-free" to describe products and ingredients, emphasizing their gentleness and efficacy.
• •Show, Don't Just Tell: Utilize visuals (photos and videos from the cooperatives in Ghana, of the natural ingredients, real customer experiences) to complement the copy and bring the brand's story and values to life.

Social Perception

Highly Ethical and Trustworthy, High-Quality, Natural Products, Excellent Customer Service, Authenticity, Making a Difference, Good Value

Copy Examples

• •Headline: Pure Care, Fair Future. Body: "Indulge your skin with the richness of Akoma Skincare. Every jar of our organic shea butter not only nourishes your skin but also empowers the women in our Fairtrade cooperative in Ghana. Feel good, inside and out. #EthicalBeauty #AkomaCares"
• •Headline: Unlock Nature's Secret to Radiant Skin. Body: "Discover the potent power of our authentic African Black Soap. Handcrafted with traditional wisdom and pure, organic ingredients, it’s your gentle solution for a clearer, smoother complexion. Experience the Akoma difference. #NaturalSkincare #OrganicGoodness"
• •Headline: More Than Just Skincare, It’s a Commitment. Body: "At Akoma, we believe in beauty that gives back. Our vegan, cruelty-free products are sourced directly from our Fairtrade cooperative in Ghana, helping us change a million lives for the better. Join our mission. #FairTradeBeauty #SustainableLiving"
• •Headline: Raw Ingredients, Real Results. Body: "Looking to create your own skincare magic? Explore Akoma's range of premium, raw ingredients – from unrefined cocoa butter to pure baobab oil. Ethically sourced, Soil Association approved, and packed with natural potency. #DIYSkincare #PureIngredients"
• •Headline: Gentle Enough for You, Powerful Enough to Make a Change. Body: "Experience the luxurious touch of Akoma Skincare. Our products are lovingly made with 100% organic ingredients, perfect for even sensitive skin. And with every purchase, you support sustainable livelihoods in Ghana. Nourish your skin, nurture a community. #AkomaPhilosophy #OrganicSkincare"