Tono de Marca

Empowering, Friendly, and Informative

Valores de Marca

• •Quality & Craftsmanship
• •Community & Empowerment
• •Creativity & Uniqueness
• •Customer-Centricity

Mejores Prácticas

• •Lead with "You" and "Your": Focus the copy on the customer's needs, dreams, and projects. Instead of "We sell DTF transfers," use "Your designs will pop with our DTF transfers." This aligns with the empowering and customer-centric values.
• •Balance "Selling" with "Teaching": Maintain the mix of promotional and educational content. For every few posts selling a product, share a tip, a quick tutorial, or a behind-the-scenes look at the creative process. This reinforces the brand's position as an informative resource.
• •Use Empowering Language: Incorporate words like "master," "elevate," "create," "launch," and "build" when addressing the B2B audience. This speaks directly to their entrepreneurial spirit and aligns with the brand's value of empowerment.
• •Incorporate the Brand Story: Subtly weave in key identifiers like "handcrafted," "small business," and "Black-owned" where appropriate. This builds a stronger connection with customers who share these values.
• •Maintain an Engaging Tone: Continue using questions, emojis, and a friendly, approachable voice in social media captions and emails. This makes the brand feel like a supportive friend in the crafting space, not a faceless corporation.

Percepción Social

Positive Reputation, Trusted Supplier, High-Quality Creator

Ejemplos de Copy

• •Stop wrestling with vinyl! ✨ Our DTF transfers give you vibrant, durable designs with a super-soft feel. Ready to press and perfect for your next big project. Spend less time weeding and more time creating. Tap to shop our latest designs! #DTFTransfers #CraftSupplies #SmallBusinessSupport
• •Each A'Klassy Kreation snowglobe tumbler is handcrafted with remarkable attention to detail, creating a stunning, sparkling effect that’s uniquely you. Tell us your vision—colors, names, themes—and we'll bring it to life on a high-quality, durable tumbler. The perfect gift for a loved one, or an even better treat for yourself.
• •Ready to take your creations to the next level? Our new Klassy University tutorial shows you the secret to...
• •Thank the educators in your life with something they'll cherish. High-quality, personalized, and made with love. Order yours before the end-of-year rush! #TeacherGift #CustomMug #AKlassyKreation
• •From a dream in 2020 to a community of creators. A'Klassy Kreation is more than a shop; it's a Black-owned business built on a passion for helping your stories unfold through handcrafted creations. Whether you're buying a finished piece or the supplies to make your own, you're part of our journey. Thank you for being here! #BlackOwnedBusiness #CrafterCommunity #OurStory