Brand Tone

Empowering and Confident, Artisanal and Passionate, Elegant and Natural, Inspirational

Brand Values

• •Craftsmanship
• •Uniqueness
• •Female Empowerment
• •Colombian Heritage
• •Connection with Nature

Best Practices

• •Lead with the "Why": Always connect the products back to the core values. Don't just sell a ring; sell confidence, uniqueness, and a piece of the founder's passion. Start with the story and the feeling.
• •Use Evocative, Sensory Language: Use descriptive words that appeal to the senses and emotions. Terms like handcrafted, artisanal, radiant, bold, spirit, untamed, elegant, passion, and heritage reinforce the brand identity.
• •Champion Your Colombian Roots: Explicitly mention that the pieces are "Made in Colombia" or "Designed in our Pereira workshop." This is a key differentiator that adds value, authenticity, and supports the brand's story of local pride.
• •Tell the Story in Every Channel: From the "About Us" page to social media captions and ad copy, consistently weave in the narrative of the brand's origin, the founder's journey, and the celebration of female strength.
• •Balance Lifestyle with Product: In visuals and text, maintain a good mix of aspirational lifestyle content (travel, nature) and detailed product-focused content that highlights the craftsmanship and unique features of the jewelry. Ensure the jewelry is always the hero of the story.

Social Perception

Customers perceive AKKUAMARINE as an authentic brand offering original, well-designed products, with the founder's story adding a relatable human element. It's seen as a source for unique statement pieces not found in mainstream stores. Expectations regarding gold-plated bronze longevity need managing, but the price point is considered fair for the design and craftsmanship.

Copy Examples

• •Elegance has a wild side. Our Jaguar Ring is more than an accessory; it's a symbol of your strength and untamed spirit. Handcrafted in Colombia to make you feel unique. Tap to unleash yours.
• •AKKUAMARINE was born from a passion to create unique jewelry that empowers women. Every piece tells our story, so you can better tell yours. Discover our collection of handcrafted accessories, made with pride in Colombia.
• •Wear Your Story. Unique Handcrafted Jewelry. Free Shipping On Orders Over $100.
• •✨ The Origen Collection is Here | Unearth Your New Signature Piece.
• •The one accessory that changes everything. #HandmadeJewelry #ColombianDesign #StyleTransformation