Brand Tone

rebellious, bold, and individualistic

Brand Values

• •Individuality and Self-Expression
• •Exclusivity
• •Boldness
• •Australian Identity

Best Practices

• •Lead with Attitude: Start every piece of copy with the brand's core rebellious and confident spirit. Use active, strong verbs and avoid passive language.
• •Emphasize Individuality: Always circle back to the core values of self-expression and uniqueness. Use words like "you," "your," "individual," and "unique" to make the message personal.
• •Create a Common Enemy: Frame "boring," "mass-market," and "conformity" as the antagonists. This strengthens the brand's position as a liberator for players.
• •Be Bold and Direct: Use short, punchy sentences. Ask provocative questions and make bold declarations to capture attention and reflect the brand's confidence.
• •Maintain Visual and Verbal Consistency: Ensure that the edgy, vibrant, and unconventional tone of the copy is mirrored in the brand's visuals from product photography to social media graphics to create a cohesive and powerful brand identity.

Social Perception

Due to a limited online footprint and confusion with other "Akimbo" brands, the social perception of Akimbo Tennis is not well-defined. There isn't a clear public dialogue or a substantial body of customer reviews to analyze. The primary perception is the one the brand actively projects through its website: a niche, anti-establishment alternative for tennis players seeking to make a statement. However, without broader customer engagement, it is unclear how widely this intended perception is accepted or recognized by the public.

Copy Examples

• •Tired of the sea of sameness? Your personality doesn't belong on the sidelines. Unleash it. #TennisWithPersonality
• •They play tennis. You play AKIMBO. Shop the collection that s as unique as your game.
• •This isn't just a shirt; it's a statement. Made for the player who refuses to be another face in the crowd. Our premium cotton tee provides all-day comfort while the design does all the talking. Don't just play the game. Define it.
• •Boring Tennis Ends Now.
• •Your game has a voice. Your style should too. We're here for the players who dare to be different. #AkimboTennis #BeDifferent