Brand Tone

friendly, welcoming, community-focused, and knowledgeable

Brand Values

• •Family & Community
• •Customer Service
• •Quality & Selection
• •Knowledge & Expertise
• •Experience

Best Practices

• •Emphasize "Family" and "Community": Use welcoming and inclusive language. Phrases like "join our family," "our community of enthusiasts," or "your friends at Akiki's" can reinforce this.
• •Showcase Knowledge, Don't Just State It: Instead of just saying "knowledgeable staff," provide helpful tips, brief cigar profiles, or pairing suggestions in your copy. This demonstrates expertise naturally.
• •Maintain a Conversational and Approachable Style: Avoid overly formal or technical jargon unless explaining a specific product detail. Write as if you're speaking to a friend or a valued customer in the lounge.
• •Highlight the Experience: Focus on the enjoyment and relaxation associated with cigars and the lounge. Use descriptive words that evoke comfort, camaraderie, and quality.
• •Be Authentic and Consistent Across Platforms: Ensure the tone used on the website matches the tone on Facebook, Instagram, and any in-store signage or communications. This builds brand trust and recognition.

Social Perception

Customers generally perceive Akiki's Cigars (San Dimas) positively. They are seen as a reliable source for a good selection of cigars and accessories. The staff and owners are frequently praised for being friendly, helpful, and knowledgeable. The lounge is viewed as a "great place to relax" with a "great vibe." The family-owned nature appears to resonate well with customers, contributing to a perception of a trustworthy and personable business.

Copy Examples

• •Headline: Your Home Away From Home for the Finest Smokes. Body: Here at Akiki's, we're more than just a cigar shop – we're a family. Swing by our San Dimas lounge, explore our curated selection, and let our knowledgeable team help you find your next favorite cigar.
• •Headline: New Arrivals! Discover Bold Flavors & Trusted Classics. Body: Fresh on our shelves this week! From sought-after limited editions to your everyday go-to's, Akiki's Cigars has something for every palate. Come see what's new and chat with fellow aficionados.
• •Headline: It's Event Night at Akiki's! Body: Join the Akiki's Cigars family this Thursday for our weekly cigar event! Great company, fantastic cigars, and a relaxing atmosphere guaranteed. Bring a friend, make a new one! #AkikisCommunity
• •Headline: The Perfect Cut, Every Time. Body: Not sure which cutter or lighter is right for you? Our friendly experts are here to guide you through our wide range of accessories to enhance your smoking experience. Quality accessories for a quality smoke.
• •Headline: Unwind with Akiki's. Body: Escape the everyday and relax in the comfortable ambiance of the Akiki's Cigar Lounge. Enjoy a premium cigar, good conversation, and a welcoming vibe. We're saving a seat for you.