Brand Tone

Educational & Informative, Passionate & Mission-Driven, Artisanal & Authentic, Community-Oriented & Collaborative, Respectful & Conscious

Brand Values

• •Biodiversity Preservation
• •Ecological Restoration
• •Seed Sovereignty/Autonomy
• •Sustainability & Respect for Nature
• •Education & Knowledge Sharing
• •Local Focus
• •Quality & Craftsmanship

Best Practices

• •Prioritize Education: Always aim to inform and empower your audience. Share knowledge about the benefits of native plants, specific cultivation techniques, and the ecological impact of their choices.
• •Speak from Passion: Let your genuine enthusiasm for biodiversity, ecological restoration, and seed saving shine through in your language. Use evocative words that convey your commitment.
• •Maintain Authenticity and Transparency: Be clear about your artisanal processes, your sourcing, and your mission. Avoid overly commercial or greenwashing language. Stick to honest and direct communication.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together") to invite your audience to be part of the solution. Highlight collaborations and the collective impact of individual actions.
• •Be Respectful and Mindful: Your language should always reflect a deep respect for nature, indigenous knowledge (where applicable and appropriate), and the intelligence of your audience. Ensure scientific accuracy in your educational content.

Social Perception

Akène is perceived as a dedicated and knowledgeable supplier of native and wild seeds, playing an important role in ecological conservation and education in Quebec. They are seen as an eco-conscious and responsible company, committed to sustainable practices. Partners and retailers view them as a valuable resource for high-quality, locally adapted seeds. The brand is associated with efforts to make biodiversity accessible to everyone, from home gardeners to larger restoration projects. Their collaboration with design agencies for branding suggests an understanding of the importance of a professional and appealing image to convey their mission.

Copy Examples

• •Headline: Sow the Seeds of Change. Restore Your Local Ecosystem. Body: At Akène, we believe every seed holds the power to heal. Discover our hand-harvested native Quebec seeds and join us in nurturing biodiversity, one garden, one balcony, one forest at a time. Because a vibrant future is rooted in nature. Call to Action: Explore Our Seeds.
• •Headline: More Than Just Seeds: A Commitment to Quebec's Wild Heart. Body: We're more than just a seed company; we're a passionate collective dedicated to preserving the unique botanical heritage of our land. Our artisanal seeds are carefully selected and naturally grown, helping you create thriving habitats for local wildlife. Learn the story behind each seed. Call to Action: Discover Our Mission.
• •Headline: Bring Your Garden to Life with True Native Species. Body: Why native? Because local plants support local life. Our expertly curated collections of indigenous seeds are adapted to thrive in Quebec's climate, providing essential food and shelter for pollinators and other wildlife. Create an ecological haven, effortlessly. Call to Action: Shop Native Collections.
• •Headline: Unlocking Nature's Wisdom: Your Guide to Native Plant Gardening. Body: New to native plants? We're here to help! From understanding seed stratification to choosing the perfect species for your space, Akène provides the resources and high-quality seeds you need to cultivate a flourishing, biodiverse garden. Let's grow together. Call to Action: Get Growing Tips.
• •Headline: The Forest in Your Hands: Artisanal Seeds for a Greener Tomorrow. Body: Akène is born from the forest, with a mission to cultivate and share the resilience of wild, indigenous flora. Each seed packet is a promise – a step towards greater seed autonomy and a healthier planet for generations to come. Responsibly sourced, passionately delivered. Call to Action: Support Seed Sovereignty.