Brand Tone

Personal & Relatable, Enthusiastic & Passionate, Warm & Friendly, Eco-Conscious & Caring, Aspirational & Lifestyle-Oriented, Transparent

Brand Values

• •Eco-consciousness
• •Quality & Craftsmanship
• •Customer Connection & Appreciation
• •Sensory Experience
• •Authenticity & Transparency
• •Local Support

Best Practices

• •Use personal anecdotes to create relatability.
• •Incorporate eco-conscious messaging naturally, avoiding jargon.
• •Highlight the handcrafted nature of the candles.
• •Encourage customer interaction and feedback.
• •Maintain a consistent tone across all platforms.

Social Perception

High-Quality & Trustworthy, Relatable & Inspiring, Appreciation for Personal Touches, Supportive Small Business Community, Positive Customer Feedback

Copy Examples

• •Hey girlies! Just packed another batch of your favorite Spring Collection candles. Thanks for supporting our small business!
• •We're so excited to announce our new scent: [Scent Name]! Made with all-natural ingredients and hand-poured with love.
• •Running a small business isn't always easy, but your support makes it all worth it. Thank you! ❤️
• •Embrace every scent and create your perfect cozy moment with our toxin-free candles.
• •Let's be friends! Share your Akasha Candle Co. moments with us using #AkashaCandleCo