Brand Tone

Passionate & Sincere

Brand Values

• •Health & Wellness
• •Sustainability & Zero-Waste
• •Local & Organic Sourcing
• •Authenticity & Transparency
• •Taste & Quality

Best Practices

• •Always Lead with "Why": Every piece of copy, from a product description to a social media post, should connect back to Akareva's core mission of health, sustainability, and quality. Remind the audience of the purpose behind the products.
• •Use a Personal and Authentic Voice: Write as if you are having a conversation with a friend who shares your values. Use "we" and "you" to create a direct connection. Share the founder's passion and the stories of local producers to build transparency and trust.
• •Educate, Don't Just Sell: Frame your content around educating the consumer about the benefits of fresh, unpasteurized products, the importance of zero-waste, and the value of local sourcing. This positions the brand as a knowledgeable and trusted resource.
• •Emphasize Sensory Details: Go beyond listing ingredients. Describe the taste, the texture, and the vibrant colors of the products. Use evocative language that appeals to the senses and highlights the freshness and quality of what you offer.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy is reflected in the visual elements used. Clean, natural, and authentic imagery will reinforce the sincere and passionate voice of the brand. This synergy between words and visuals is key to a strong brand identity.

Social Perception

Trustworthy, ethical, and high-quality brand; perceived as a small, local business with a big heart and a genuine desire to make a positive impact; products valued for freshness and flavor; strong support for its ecological mission.

Copy Examples

• •Tired of reading ingredient lists that sound like a chemistry experiment? We believe in real food. Our almond milk is made with just two ingredients: organic almonds and water. That's it. Taste the difference that simplicity makes. #RealFood #DrinkClean #ZeroWaste
• •More than just juice. It's a promise. A promise of freshness from local farms, delivered to your door in a bottle you can return. Join us in changing the way we drink. #TasteTheChange #SupportLocal
• •What happens to the wholesome almond pulp after we press our milk? It becomes the star of our 'Les Survivants' anti-waste granola! Deliciously crunchy and packed with fiber, it's our little way of making sure nothing good ever goes to waste. Good for you, good for the planet. #UpcycledFood #WasteNot
• •This week's harvest is in! 🥕Hi [Customer Name], this week we've partnered with a local farm just outside Strasbourg to bring you the sweetest carrots for our 'Sunrise' juice. By choosing Akareva, you're not just nourishing yourself, you're supporting local agriculture and a greener world. Thank you for being part of our story.
• •Remember when food tasted like... well, food? We do. Akareva is bringing back the true taste of nature with our fresh, organic, and unpasteurized juices and milks. Made daily in Strasbourg. Delivered by bike. Because some things shouldn't be complicated. Try our discovery box today and taste what you've been missing.