Brand Tone

Conscious, Ethereal, and Approachable

Brand Values

• •Sustainability
• •Artisanal Craftsmanship
• •Humility and Peace
• •Accessibility
• •Authenticity

Best Practices

• •Always anchor your copy in your core values of sustainability, craftsmanship, and humility. Whether it's a product description or a social media post, find a way to connect the item back to the bigger mission.
• •Don't just sell a dress; sell the story behind it. Talk about the artisan who printed the fabric, the inspiration from nature, or the sustainable journey of the material. This creates an emotional connection and justifies the product's value.
• •Be consistent with the brand's humble tone. Use phrases like "subtle imperfections in the print" and "a natural outcome of handcrafted textiles" to frame handmade qualities as a unique benefit, not a defect.
• •Inform your audience about the benefits of sustainable fashion without being preachy. Explain why you use certain materials or processes (e.g., "we use hand-washing to reduce water waste and increase the garment's life"). This builds trust and positions the brand as a knowledgeable, conscious choice.
• •Create a list of brand-specific keywords and phrases to use across all platforms. Words like "handcrafted," "conscious," "artisanal," "mindful," "eco-friendly," "breezy," and "heritage" should be woven naturally into your copy to reinforce the brand identity.

Social Perception

Customers who purchase from Akanya appear to have a very positive perception, valuing quality, unique designs, and eco-friendly practices. For the general public, awareness is limited to a niche audience interested in sustainable and Indian fashion due to a lack of widespread third-party reviews. The overall perception is that of a small, earnest brand with a strong, positive mission.

Copy Examples

• •Meet the 'Golden Bloom' dress. Woven from the softest linen-cotton and brought to life by the hands of our artisan partners. Each hand-blocked motif tells a story of heritage and patient craftsmanship. Designed not just for a season, but for a lifetime of cherished moments. Wear a piece of art that feels as good as it looks. #AkanyaIndia #SustainableFashion #HandmadeWithLove #Artisanal
• •Conscious Clothing for the Modern Soul. Discover handcrafted pieces made with respect for the planet and its people. Welcome to a kinder way of dressing.
• •Our Brown Bee Co-ord Set is where playful design meets mindful creation. The top features soft puffed sleeves and a delicate keyhole neckline, paired with elegant, straight-fit trousers. Crafted from a breathable linen-cotton blend and adorned with a hand-block print, this set is a testament to sustainable comfort. The subtle imperfections in the print are a mark of its handmade journey, making each piece uniquely yours.
• •Subject: New from Akanya: Wearable stories from the earth. Hello [Customer Name], This season, we looked to the quiet beauty of nature for inspiration. Our new collection, 'Garden '24', is a celebration of earthy tones and gentle silhouettes, all handcrafted with our unwavering commitment to sustainability. From using only natural dyes to ensuring every fabric scrap is repurposed, these are pieces you can feel truly good about. Explore the new arrivals and find a style that speaks to your soul.
• •Headline: Tired of Fast Fashion? Dress with Intention. Body: At Akanya, we believe fashion can be a force for good. We partner directly with Indian artisans to create beautiful, handcrafted clothing from sustainable materials—all at a price that's fair for everyone. See our collection of unique, eco-friendly dresses and separates. Shop now for 15% off your first order. CTA: Shop Sustainably