Brand Tone

Reverent, traditional, and heartfelt. It speaks with a sense of respect for the history, artistry, and religious significance of its products. The language is warm and inviting, aiming to evoke the emotional magic of Christmas. While professional, the tone is also personal and community-focused.

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Family & Emotion
• •Authenticity
• •Faith & Spirituality

Best Practices

• •Lead with "Handcrafted": Always prioritize words that emphasize the human touch and artisanal nature of the products, such as "hand-carved," "hand-painted," "artisan-made," and "attention to detail." This is the core differentiator.
• •Tell the Story of Tradition: Weave the brand's heritage into the copy. Use phrases like "centuries-old tradition," "South Tyrolean craftsmanship," and "inspired by history" to add depth and value to the products.
• •Focus on Emotion, Not Just Features: Sell the feeling, not just the object. Use evocative language that connects the nativity scene to cherished concepts like "family," "magic," "peace," "generations," and "memories."
• •Emphasize Legacy and Longevity: Frame the products as a long-term investment. Talk about them as "heirlooms," "collections to be expanded," and "treasures to pass down," which justifies the premium quality and price.
• •Use Inclusive but Reverent Language: While the product is religious, the brand's tone is welcoming. Use language that focuses on universal values like "hope," "peace," and "family togetherness," making the tradition accessible even to a broader audience while respecting its spiritual core.

Social Perception

The public perceives Akantus Weihnachtskrippen as a provider of high-quality, authentic, and beautiful artisanal products. Customers express high satisfaction with both the product quality and the service. The brand is seen as a trustworthy custodian of a cherished tradition, with a mission to bring the nativity scene back to the heart of Christmas. There is a strong sense of customer loyalty, with many customers returning annually.

Copy Examples

• •From a simple block of Alpine maple to a cherished symbol of peace. Each line is carved and every color is painted by hand, continuing a tradition of artistry passed down through generations. Bring the heart of the Christmas story into your home. #AkantusNativity #Handcrafted #WoodCarving #ChristmasTradition #MadeInSouthTyrol
• •More Than a Decoration. A Family Heirloom in the Making. Discover the Tradition of Hand-Carved Nativity Scenes.
• •Begin a new family tradition with the Holy Family. Carved with reverence and attention to detail from sustainably sourced wood, this three-piece set is the cornerstone of a nativity scene you can build upon for years to come. Each figure is a small work of art, designed to transform your home with the quiet magic of the first Christmas.
• •A Piece of South Tyrolean Tradition, Delivered to Your Door.
• •Headline: The Timeless Magic of a Wooden Nativity Body: In a world of fleeting trends, some traditions are worth holding onto. Our nativity scenes are hand-carved in South Tyrol, celebrating artistry, faith, and family. Create moments that will be remembered for a lifetime. With a 35% customer return rate, see why families choose Akantus to build their Christmas story. Shop the collection now.