Tono de Marca

Traditional, Passionate, and Reverent

Valores de Marca

• •Artisanal Quality
• •Tradition
• •Family & Community
• •Customer-Centricity
• •Legacy

Mejores Prácticas

• •Always Emphasize "South Tyrol" and "Handcrafted": These are the brand's primary differentiators. This language reinforces authenticity and quality and should be present in most marketing communications.
• •Use a Vocabulary of Tradition and Artistry: Incorporate words like "heirloom," "legacy," "artisan," "masterpiece," "generations," and "timeless" to maintain the reverent and passionate tone.
• •Tell the Story Behind the Product: Don't just sell figures, sell the tradition. Talk about the process, the family business, and the cultural heritage. This builds a deeper connection with the customer.
• •Balance Reverence with Accessibility: While the products are religious, the brand aims for broad appeal. Frame the nativity scene as a symbol of "love, joy, and reflection" that can be cherished by all who appreciate tradition and art.
• •Maintain Visual and Textual Harmony: Ensure the high-quality, detailed photography is always matched with copy that reflects the same level of care, passion, and reverence. The words should feel as crafted as the figures themselves.

Percepción Social

Highly positive, centering on product quality and reliable service. Perceived as having High-Quality Craftsmanship, Reliable and Professional Service, and being Innovative Traditionalists.

Ejemplos de Copy

• •A Tradition of Wonder. In Every Detail. For generations, the art of the nativity has brought families together. Our South Tyrolean artisans pour their heart into every hand-carved figure, creating not just a decoration, but a timeless heirloom for your family to cherish. Discover the magic of a true, handcrafted nativity.
• •More than wood, it's a story. Each of our figures is carved from fine sycamore and painted by hand in South Tyrol, continuing a centuries-old tradition of devotion and artistry. Start or expand your family's collection with a piece that tells the greatest story of all. #AkantusNativity #Handcrafted #ChristmasTradition
• •Bring an Heirloom Home for Christmas. This Christmas, give a gift that lasts for generations. The Akantus nativity scenes are more than just figures; they are masterpieces of South Tyrolean wood carving, designed to be the heart of your family's festive celebration for years to come. Explore our complete, expandable sets and find the perfect one for your home.
• •The Kostner Holy Family - A Centerpiece of Faith and Art. The heart of any nativity, this 3-piece set features St. Mary, St. Joseph, and the Baby Jesus, carved with reverence and exquisite detail. Hand-painted by master artisans in Italy, these figures embody the peace and love of the Christmas story. Made from the highest quality mountain wood, this set is the perfect foundation for a tradition that will grow with your family.
• •This year, make the tradition real. Move beyond mass-produced decorations. Experience the authentic beauty of a hand-carved Akantus nativity scene from South Tyrol. Feel the quality, see the artistry, and create a Christmas centerpiece that truly means something. Free shipping on all sets.