Brand Tone

Artistic & Cultured, Purposeful & Story-driven, Elevated & Refined, Authentic & Sincere, Community-Oriented & Giving Back

Brand Values

• •Heritage & Cultural Significance
• •Thoughtful Design & Craftsmanship
• •Meaning & Connection
• •Social Responsibility & Positive Impact
• •Endurance & Resilience
• •Innovation

Best Practices

• •Embrace Storytelling: Always weave in the narrative of heritage, the meaning of Adinkra symbols, or Ebenezer Akakpo's journey. Let the story be as prominent as the product.
• •Use Evocative & Respectful Language: Describe materials, craftsmanship, and cultural symbols with language that conveys quality, artistry, and reverence. Avoid overly casual or slang terms.
• •Highlight "Modern Heirloom" Quality: Emphasize the lasting nature of the pieces – items to be treasured and passed down, connecting generations.
• •Connect to Values: Explicitly or implicitly link products to the core brand values such as heritage, thoughtful design, meaning, and social responsibility.
• •Maintain Authenticity: Ensure the voice feels genuine and true to the founder's mission and passion. Let the copy reflect the sincerity and purpose behind the brand.

Social Perception

Respected & Admired, Unique & Meaningful Products, High Quality & Artistic, Community-Focused & Ethical, Associated with Maine's Art Scene

Copy Examples

• •Headline: Akakpo & Co: Wear a Story. Discover Modern Heirlooms. Body: Each piece by Ebenezer Akakpo is more than an adornment; it's a conversation. Handcrafted with intention, our jewelry and objects carry the legacy of Ghanaian Adinkra symbols, reimagined for a contemporary life. Find the symbol that speaks to your journey.
• •Headline: The Enduring Spirit of Adinkra. Crafted for Today. Body: From the heart of Ghana to our Maine studio, Akakpo & Co. infuses ancient wisdom into modern design. Our 'Endurance' cuff, a popular piece, reminds us of the resilience within. Explore designs that empower and connect.
• •Headline: Design with Purpose. Gifts that Give Back. Body: At Akakpo & Co., we believe in the power of design to create beauty and foster change. A portion of proceeds from select collections supports vital community projects. Choose a gift that resonates with meaning and makes a difference.
• •Headline: Modern Heirlooms, Timeless Traditions. Body: Discover the Akakpo & Co. collection – where meticulous craftsmanship meets profound cultural heritage. Each handcrafted piece is designed to be cherished for generations, carrying stories of hope, strength, and connection.
• •Headline: The Art of Connection: Adinkra Symbols by Akakpo & Co. Body: Ebenezer Akakpo masterfully translates the ancient visual language of Adinkra into striking contemporary jewelry and home objects. Explore the collection and find a piece that reflects your unique story and values.