Brand Tone

Confident, Street-Smart, Authentic

Brand Values

• •Originality & Individuality
• •Connection to Culture
• •Creativity & Self-Expression
• •Accessibility (Initial Core Value)
• •Evolution & Innovation

Best Practices

• •Always nod to the brand's heritage in hip-hop and street culture, but frame it with contemporary relevance. Use language that feels current yet authentic to the brand's established identity.
• •Use strong verbs and a straightforward tone. Avoid overly passive or hesitant phrasing. The brand was built on a bold aesthetic, and the copy should reflect that.
• •If using slang or terms associated with urban culture, ensure they are used correctly and feel natural, not forced or outdated. The "Read Books, Get Brain" incident shows the impact of language, for better or worse.
• •Focus on how Akademiks apparel empowers the wearer to showcase their unique style and personality. Connect with the value of being an original.
• •Ensure the tone of the copy aligns with the visual presentation on the website and social media. If the imagery is bold and urban, the copy should match that energy. The Instagram feed (@akdmks99) successfully does this.

Social Perception

Legacy Streetwear Brand, Hit-or-Miss Quality/Value, Association with Hip-Hop Culture, Nostalgia Factor, Sometimes Overshadowed/Confused, Perceived Decline/Fading Obscurity by some

Copy Examples

• •Akademiks: Still Defining Street. Since '99. Don't just follow trends, own them. Akademiks delivers the authentic edge that’s been shaping urban style for decades. Shop the new collection – wear your story. Cop the Latest Drop.
• •Raw Style. Real Comfort. That’s Akademiks. From city streets to your chill zone, our gear is built for how you live. Bold graphics, fresh fits – express yourself without saying a word. Find Your Fit.
• •The Legacy Continues. The Vision Evolves. Akademiks: Born from the golden era of hip-hop, reimagined for today. Experience the fusion of art, music, and undeniable street cred. Explore New Arrivals.
• •Akademiks Jeanius: Denim Dialect. Speak your style fluently. Our denim is crafted with an understanding of the streets – durable, distinct, and always authentic. Level up your look. Shop Denim Now.
• •More Than Clothing. It's a Statement. AKDMKS. Rock the legacy. Akademiks isn't just a brand, it's a piece of the culture. Bold designs for those who write their own rules. Make Your Mark.