Brand Tone

Authoritative and Knowledgeable, Professional, Supportive and Encouraging, Results-Oriented

Brand Values

• •Quality Education
• •Evidence-Based Practice
• •Practical Application
• •Professional Development
• •Passion for Health & Fitness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone, key messaging points, words to use (and avoid), and the overall personality of the brand. Share this with anyone creating content.
• •Prioritize Clarity and Expertise: Ensure all copy is clear, concise, and reflects a deep understanding of the subject matter. Avoid jargon where possible, or explain it if necessary. Back up claims with evidence or highlight the scientific basis of your programs.
• •Speak to Your Audience's Aspirations: Understand that your audience is looking to build a career and make an impact. Frame your copy around how Bodyfix Academy can help them achieve these professional goals.
• •Maintain Professionalism Across All Channels: Whether it's a website page, a social media update, or an email, the professional and knowledgeable tone should be consistent. This builds trust and reinforces credibility.
• •Incorporate Student Success and Testimonials Authentically: Let the positive experiences of your students speak for themselves. Use their language (while ensuring it aligns with the overall tone) to add a layer of relatable encouragement and proof of your value.

Social Perception

A Reputable Educator, A Pathway to Professionalism, Focused on Quality over Hype, Supportive of Student Success

Copy Examples

• •Headline (Authoritative & Results-Oriented): Master the Science of Transformation. Become a Certified Medical Personal Trainer with Bodyfix Academy.
• •Social Media Post (Supportive & Knowledgeable): Dreaming of a career where you empower others to achieve their health goals? Our accredited courses provide the evidence-based knowledge and practical skills you need to excel. Learn from industry leaders. #BodyfixAcademy #PersonalTrainer #FitnessEducation
• •Website About Us Snippet (Professional & Values-Driven): At Bodyfix Academy, we are dedicated to elevating the standard of health and fitness professionals. Our mission is to deliver unparalleled, science-backed education, empowering you with the expertise to make a real difference. Your success is our benchmark.
• •Email Subject Line (Encouraging & Informative): Ready to Launch Your Fitness Career? Explore Our New Course Catalogue!
• •Course Description Snippet (Knowledgeable & Practical): Dive deep into advanced anatomy, biomechanics, and client-centered coaching techniques. Our curriculum is designed for immediate practical application, ensuring you graduate confident and career-ready.