Brand Tone

Nurturing & Caring, Inspiring & Positive, Authentic & Transparent, Educational & Informative, Approachable & Friendly

Brand Values

• •Holistic Well-being
• •Naturality & Purity
• •Quality & Efficacy
• •Made in France & Responsibility
• •Joy & Self-Care
• •Accessibility

Best Practices

• •Embrace "Pour Toi" (For You): Always write with the customer's well-being and individual journey in mind. Use language that is supportive, understanding, and empowering. Remind them that these actions are for *their* benefit.
• •Weave in the AJY Pillars (Ayurveda, Joy, Yoga): Subtly connect the copy to these core concepts, even if not explicitly naming them every time. For example, talk about balance (Ayurveda), happiness (Joy), or mindful movement (Yoga).
• •Highlight Naturality and French Origin Authentically: Clearly state the "organic," "vegan," "Made in France" aspects, not just as labels, but as part of the brand's commitment to quality and care.
• •Educate Gently: Share information about ingredients, Ayurvedic principles, and well-being tips in a way that is easy to understand and inspiring, rather than overly technical or prescriptive.
• •Maintain Visual and Verbal Cohesion: Ensure the copy's tone aligns with the visual elements used (e.g., serene, natural imagery). Use positive, uplifting language consistently across all platforms, from product descriptions to social media captions.

Social Perception

Trusted Source for Natural Wellness, Effective Products, Ethical & Conscious Brand, Inspiring & Aspirational (in an achievable way), Community-Oriented

Copy Examples

• •Instagram Post (Product: AJYDETOX BIO): Gently guide your body back to balance. ✨ Our AJYDETOX BIO, a blend of organic Artichoke, Black Radish, and Dandelion, is your natural ally for liver support and smooth digestion. Because taking care of your inner well-being is the first step to outer radiance. Act for you, with AJY. #AJYpourtoi #DetoxNaturel #BienEtreAuQuotidien #AyurvedaInspired #MadeInFrance
• •Facebook Ad (General Brand Awareness): Rediscover the joy of feeling good, naturally. AJY, co-created by Alexandra Rosenfeld, brings you Ayurvedic wisdom in bio, vegan supplements made with love in France. 🌱 Embrace a holistic path to well-being where Ayurveda, Joy, and Yoga meet. What does your body and mind need today? Explore our world. #AJY #HolisticHealth #Ayurveda #SelfCare #VeganSupplements #FrenchWellness
• •TikTok Video Script (Product: AJYCAPIL BIO for hair): (Upbeat, friendly music. Quick cuts showing someone happily with healthy hair, then the product, then key ingredients.) Struggling with hair fall? 😥 Meet your new best friend: AJYCAPIL BIO! 🌿 Packed with organic Nettle, Horsetail, and Arugula to boost growth and reduce shedding. It's vegan, made in France, and inspired by ancient Ayurvedic secrets for gorgeous, strong hair! ✨ Ready to act for your hair? 😉 #AJYhair #HairGrowthJourney #AntiChute #VeganBeauty #AyurvedaSecrets #AJYpourtoi
• •Website Banner (Homepage): AJY: Act for you. Nourish your joy. Embrace your balance. Discover our organic Ayurvedic supplements and rituals, crafted in France for your holistic well-being. [Shop Now]
• •Email Newsletter Snippet (Theme: Finding Joy): Hello [Name], At AJY, we believe joy isn't just an emotion, it's a vital part of well-being (it's the 'J' in our name!). This week, we invite you to cultivate moments of joy, perhaps with a calming cup of tea, a mindful yoga session, or by nourishing your body from within. Our 'Ajygaité' supplement, with Rhodiola and Saffron, is designed to support your emotional balance and help you maintain a positive mood. [Discover Ajygaité] Because you deserve to feel good, every day. With care, The AJY Team.