Tono de Marca

Calm, Artistic, and Minimalist

Valores de Marca

• •Artisanal Craftsmanship
• •Simplicity and Minimalism
• •Mindful Living
• •Quality and Durability
• •Authenticity

Mejores Prácticas

• •Use a Sensory and Evocative Vocabulary: Write copy that appeals to the senses. Use words like "tactile," "smooth," "earthy," "quiet," and "warm" to describe the products and the feeling they evoke. This makes the experience more tangible for an online audience.
• •Tell the Story of the Craft: Every piece of copy is an opportunity to reinforce the value of craftsmanship. Talk about the process, the materials, or the inspiration behind a design. This builds a narrative that differentiates the brand from mass-produced competitors.
• •Embrace "Less is More": Keep sentences clear, concise, and meaningful. Avoid overly promotional language, hype, or complex jargon. The simplicity of the language should mirror the minimalist aesthetic of the products.
• •Speak Directly and Personally: Use a conversational and human tone. Phrases like "we made," "for your home," and addressing the customer directly with "you" creates a personal connection that feels authentic and non-corporate.
• •Maintain Visual and Textual Harmony: Ensure the copy on any platform perfectly complements the visuals. If the image is calm and serene, the caption should be too. This consistency across all touchpoints strengthens the brand identity and makes it instantly recognizable.

Percepción Social

High-Quality and Aesthetically Pleasing, Trustworthy and Passionate, Aspirational Lifestyle Brand, Engaged Community

Ejemplos de Copy

• •Your morning ritual, held in your hands. Each curve and subtle texture is shaped with intention, ready to bring a quiet moment to your day. Discover our new collection at the link in bio.
• •From earth and glaze to a piece of your daily life. The quiet magic of the process. ✨ #handmadeceramics #pottery #mindfulliving #ajuippo
• •Simple Forms. Lasting Quality. Explore handcrafted tableware designed for the art of everyday living.
• •De-clutter your space, and your mind. Our minimalist ceramics are crafted to bring beauty and function to your home without the noise. Shop consciously, live beautifully. #minimalisthome #handmadepottery
• •Hello [Customer Name], we believe the objects we use every day should bring us joy. We've just added a few new, small-batch pieces to the store—each one slowly and carefully made by hand. We hope they find a perfect place in your home. Thank you for supporting our craft.