Brand Tone

Elegant, Aspirational, and Authentic

Brand Values

• •Quality and Craftsmanship
• •Authenticity
• •Accessible Luxury
• •Sensory Experience
• •Customer-Centricity

Best Practices

• •Lead with Sensory and Evocative Language: Use descriptive words that appeal to the senses and emotions. Instead of just listing ingredients, describe the feelings and memories they evoke (e.g., "a tale of allure and sophistication," "a symphony of scents").
• •Emphasize Authenticity and Origin: Consistently reference the Arabian heritage of the fragrances. Use phrases like "scents of the Gulf," "French-Oriental," and "traditional craftsmanship" to reinforce the brand's unique position in the market.
• •Focus on "Accessible Luxury": Balance elegant, high-end language with the value proposition. Use words like "luxury," "exquisite," and "masterpiece" while also mentioning "fair prices" and "budget-friendly" to assure customers they are getting exceptional value.
• •Tell a Story: Frame products within a narrative. Whether it's the brand's origin story, the inspiration behind a specific scent, or the personal journey of finding a signature fragrance, storytelling creates a deeper connection with the audience.
• •Incorporate Customer Voice: Leverage the powerful words from testimonials in marketing copy. Using phrases like "my new signature scent" or "a hidden gem" directly from customer reviews adds authenticity and social proof to the brand's claims.

Social Perception

Positive and Niche

Copy Examples

• •Headline: The Scent of Legacy. Body: Inspired by the timeless allure of the Arabian Gulf, our Oud blend is more than a fragrance—it's an experience. Crafted from concentrated, alcohol-free oils, each note tells a story of tradition and luxury. Discover the scent that says everything without a word. #FragrancesbyAJ #OudPerfume #ArabianNights #LuxuryScents #SignatureScent
• •Headline: Elevate Your Senses. Experience Authentic Arabian Perfumery. Sub-headline: Hand-crafted, alcohol-free fragrances that offer a modern take on timeless tradition.
• •Headline: Tired of the Same Old Scents? Body: Step into the enchanting world of Fragrances by AJ. We bring the most exquisite and authentic Arabian perfumes to the US. Our long-lasting, alcohol-free blends like Saffron, Musk, and Amberwood are the signature you've been searching for. Click to explore the collection and find your hidden gem.
• •Name: Silk Nectar Hair Mist. Description: A whisper of enchantment for your hair. Our Silk Nectar Hair Mist veils your locks in a delicate fusion of jasmine and sandalwood, offering a subtle, lasting allure. The alcohol-free formula adds a touch of freshness and confidence, making it an essential part of your daily ritual.
• •A Masterpiece in Every Bottle: Discover Our Newest Fragrance.