Brand Tone

Aspirational and Sophisticated, Modern and Trendy, Focused on Experience and Indulgence, Potentially Exclusive

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Style/Aesthetics
• •Premium Experience

Best Practices

• •Focus on the experience and lifestyle associated with the products, not just the technical features.
• •If the visuals are sleek and modern, the copy should reflect that sophistication.
• •Highlight the quality and premium nature of the materials and ingredients used.
• •Emphasize the exclusivity and limited-edition aspects of certain products.
• •Maintain a consistent tone across all platforms and customer interactions.

Social Perception

Mixed, with discussions around health, youth appeal, and marketing tactics. Online community perception revolves around product performance, flavor quality, device aesthetics, and brand reputation. A known marketing strategy is linking vaping with luxury lifestyles.

Copy Examples

• •Experience the pinnacle of vaping with our limited-edition collection.
• •Indulge in a world of exquisite flavors, crafted for the discerning palate.
• •Elevate your lifestyle with our sleek and sophisticated vape designs.
• •Discover the ultimate vaping experience with our innovative, high-performance devices.
• •Join the exclusive community of Luxurious Vapes enthusiasts.