Brand Tone

Proudly American & Craft-focused, Customer-centric & Appreciative, Quality-driven & Confident, Direct & Informative, Friendly & Accessible

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •American Made
• •Customization & Personalization
• •Honesty & Fair Pricing

Best Practices

• •Always Emphasize "Made in USA" and Quality: Consistently weave in the American-made aspect and the high-quality materials/craftsmanship in product descriptions, social media posts, and ad copy. This reinforces core brand values.
• •Use Direct, Clear, and Confident Language: Avoid overly flowery or ambiguous language. Be straightforward about product benefits, features, and customization options. This builds trust and reflects expertise.
• •Maintain a Friendly and Appreciative Voice: Especially in customer interactions, social media, and email communication, use a warm, welcoming, and grateful tone. Showcasing customer-submitted photos reinforces this.
• •Focus on Personalization and Storytelling: Encourage customers to see the products as a way to express their individuality or commemorate important moments. Use language that evokes emotion and connection to the idea of a "family heirloom" or "legacy piece."
• •Ensure Consistency Across All Platforms: Whether it's the website, social media, or email marketing, the core messages of quality, American-made, and customer focus should be uniform. Develop a simple style guide if needed.

Social Perception

Positive Reputation for Quality, Reliable for Customization, Trusted Small Business, Good Value

Copy Examples

• •Headline: American Craftsmanship, Your Unique Story. Forged in Metal. Body: At AJD Designs, we take pride in every curve, cut, and creation. Our Tennessee-based artisans transform quality American steel into personalized decor that tells your story. Built to last, designed to inspire. Call to Action: Design Your Legacy Piece Today.
• •Headline: More Than Decor, It's a Statement. Handmade in the USA. Body: From family monograms welcoming guests to intricate balcony panels adding rustic charm, our metal art is crafted with passion and precision. Experience the AJD Designs difference – where quality meets artistry, right here in America. Call to Action: Explore Our Collections.
• •Headline: Your Vision, Our Expertise. Custom Metal Art, Crafted Just For You. Body: Looking for that perfect, personalized touch? Our team is dedicated to bringing your ideas to life in durable, beautiful metal. We love making your space uniquely yours! Call to Action: Get a Custom Quote.
• •Headline: Quality That Lasts. Pride That Shows. Invest in American Made. Body: Why settle for ordinary? Our premium steel, laser-cut designs, and durable powder-coated finishes ensure your decor stands the test of time, indoors or out. We're committed to excellence, from our workshop to your home. Call to Action: Shop Our Best Sellers.
• •Headline: From Our Family to Yours: Metal Art Made with Care. Body: As a family-rooted business, we pour our hearts into creating pieces you'll cherish. We believe in honest work, fair prices, and the enduring beauty of handcrafted metal. Thank you for supporting American artisans! Call to Action: Learn Our Story.