Brand Tone

Supportive & Empowering, Friendly & Approachable, Enthusiastic & Passionate, Helpful & Informative, Transparent

Brand Values

• •Quality
• •Community & Support
• •Creativity & Empowerment
• •Customer Satisfaction
• •Family & Relatability
• •Resilience & Opportunity

Best Practices

• •Speak Your Customer's Language: Use terms and address pain points familiar to small craft business owners (e.g., "quality that withstands embroidery machines," "blanks that sub beautifully"). Keep the language accessible and avoid overly corporate jargon.
• •Emphasize "We" and "You" (Community Focus): Frame your messaging around a partnership. Use "we" when talking about AJBLANKS' mission and efforts, and "you/your" to directly address and empower your customers and their businesses.
• •Share Stories (Yours and Theirs): Continue sharing the AJBLANKS origin story and updates. Encourage customers to share their creations and stories using your blanks. User-generated content can be a powerful, authentic voice.
• •Maintain a Helpful and Approachable Persona: Always be ready to answer questions, offer advice (where appropriate), and engage in conversations on social media in a friendly, human way, just like Angela does in her videos.
• •Be Consistent Across All Channels: Ensure that the supportive, quality-focused, and friendly tone is reflected everywhere – from website copy and product descriptions to social media posts, email newsletters, and even customer service interactions. This builds a strong, recognizable brand identity.

Social Perception

Reliable Source for Quality Blanks, Supportive of Small Businesses, Trustworthy & Authentic, Good Customer Service & Fast Shipping, Innovative/Responsive

Copy Examples

• •✨ Little canvases for BIG dreams! ✨ Our newest line of ultra-soft [Product Name] blanks has just landed! Crafted with the quality your creations deserve and the comfort little ones will love. Perfect for your next embroidery or sublimation masterpiece. Let’s empower your small biz together! Shop now via the link in bio! #AJBlanks #SmallBizLove #CraftPreneur #QualityBlanks #KidsFashion
• •Hey AJB Fam! ❤️ We're so inspired by all the incredible things you're creating! What has been your favorite AJBLANKS item to work with lately, and what amazing designs have you brought to life? Share your wins and tips below – let's lift each other up! 👇 #AJBlanksCommunity #CraftersSupportCrafters #CreativeJourney
• •Quality Blanks for Your Growing Business. We handle the perfect canvas, so you can focus on your art. Shop AJBLANKS – From Our Family to Yours.
• •Packing up another batch of your dreams! ☁️ So much love goes into every order because we know you pour your heart into every creation. Thanks for letting AJBLANKS be a part of your journey! #AJBlanks #SmallBusinessSupport #EmbroideryLove #SublimationStation #PackingOrders
• •Ready to stock up, creators? Our best-selling [Product Name] are BACK and to celebrate you, our amazing community, we're giving you [Discount/Offer]! We started AJBLANKS to help fellow small businesses shine, and we can't wait to see what you design next. Grab yours before they're gone! [Link to Shop]