Brand Tone

friendly, whimsical, playful, cute, and punny

Brand Values

• •Joy and Celebration
• •Creativity and Design
• •Quality
• •Personal Connection and Relatability
• •Customer Service
• •Community/Small Business Support

Best Practices

• •Create a "Pun Bank" & Wordplay Guide: Develop a list of relevant puns, cute phrases, and playful words associated with your products (e.g., "egg-cellent," "berry good," "otterly adorable," "purrfect"). Encourage copywriters to use these as inspiration while ensuring they remain fresh and not overused.
• •Embrace Emojis & Lighthearted Language: Use emojis strategically to enhance the playful and friendly tone, especially in social media and email marketing. Keep sentences generally upbeat and positive. ✨💖😊
• •Tell Your Story (Authentically and Cutely): Weave in elements of Kirstie's journey and the "small business, big dreams" narrative in a way that’s relatable and endearing. This reinforces the personal connection.
• •Focus on the "Joy" Benefit: In product descriptions and ads, highlight how the products bring happiness, smiles, or help celebrate small moments. Connect the cute designs to positive emotions.
• •Develop a "Voice Persona": Imagine the brand as a cheerful, witty, and kind friend. Write as if this persona is speaking directly to the customer. This helps maintain consistency across different writers or platforms. Ensure the voice is always approachable and warm.

Social Perception

Customers and the public generally perceive A Jar of Pickles very positively. High Affection, Excellent Quality, Unique and Giftable, Positive Customer Experience, Joyful and Uplifting, and Support for Small Business

Copy Examples

• •Say 'allo' to our newest batch of greeting cards! Freshly designed to deliver smiles, puns, and a whole lotta love. Warning: may cause spontaneous giggling.
• •Feeling a bit 'blah'? Pin on some flair! Our [Cute Character/Punny Object] enamel pin is ready to add a pop of personality to your jacket, bag, or mood. It's 'pin-tastic'!
• •Stick with happiness! Our new sticker pack is here to 'un-boring' your laptop, water bottle, or anything that needs a dose of cute. Go on, make your stuff 'sticker-licious'!
• •Just a little something to brighten your feed and your day! ✨ Our [Product Name] is looking extra cute today, don't you think? Perfect for [Occasion/Use] or just because you 'dessert' it! 😉
• •A 'dill-ightful' surprise inside! 🥒 Oops, we mean delightful! Our [Sale Name] is on, and it's kind of a big 'dill'!