Tono de Marca

authentic, expert, and personable

Valores de Marca

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Personal Connection & Storytelling
• •Customer Trust & Satisfaction
• •Bridging Cultures

Mejores Prácticas

• •Lead with the Story: Always connect the product back to its origin, the craftsmanship, or the founder's story. Use phrases like "A journey in every thread" or "From our family to yours."
• •Emphasize Expertise with a Human Touch: When discussing technical aspects like knotting techniques, materials, or repair, frame it within the context of passion and personal knowledge, not just as a technical specification. For example, "Asad, a master in repairs, brings worn carpets back to life."
• •Use Authentic and Evocative Language: Words like "masterpiece," "heritage," "tradition," "unique," and "hand-knotted" should be staples in the vocabulary. Describe the carpets in a sensory way—mention their texture, the richness of their colors, and the stories they tell.
• •Center the Customer's Experience: Reflect the store's personable approach in the copy. Use inviting and reassuring language. Phrases like "Take your time," "Let us help you find the one," and highlighting the service of trying carpets at home will resonate with the established brand perception.
• •Maintain Visual and Textual Cohesion: Ensure that the high quality and artistry of the photography on social media and the website are matched by the quality of the copy. The elegance of the product should be mirrored in the elegance of the words used to describe it.

Percepción Social

A.Jan Oosterse Tapijten is perceived very positively, with customers frequently commending the exceptional and knowledgeable service, vast and beautiful selection, and the honesty and patience of the owner. The brand is seen as a trustworthy and expert source for high-quality, authentic oriental carpets.

Ejemplos de Copy

• •More Than a Carpet. A Story for Your Floor. Each of our hand-knotted carpets carries a history woven into its very fibers. From the ancient silk routes to our showroom in Utrecht, discover a piece of tradition that will bring your home to life.
• •The soul of a room starts from the ground up. This unique Ziegler, with its blend of traditional patterns and contemporary colors, isn't just a design choice—it's a conversation starter. Hand-knotted with generations of skill.
• •Find the Perfect Match, Guaranteed. Choosing a carpet is personal. That’s why we invite you to take a selection home to see how it truly fits your space. No pressure, just the expert guidance of our family to yours. Visit us in Utrecht and feel the difference.
• •Woven with passion, this Classic Kelim is a testament to timeless artistry. Its geometric patterns and rich, natural dyes tell a story of nomadic heritage. Perfect for adding a layer of warmth, character, and authentic craftsmanship to any modern or classic interior.
• •We are not just carpet sellers; we are custodians of a family legacy. For over 22 years in the Netherlands, Asad has shared his lifelong passion and expertise, connecting you with the world's most beautiful hand-knotted treasures.