Brand Tone

Playful and Enthusiastic, Value-Oriented, Descriptive and Feature-Focused, Emerging and Eager

Brand Values

• •Individuality and Expression
• •Fun and Enjoyment
• •Accessibility/Affordability
• •Digital Enhancement

Best Practices

• •Maintain a playful and enthusiastic tone, using exclamation points sparingly.
• •Emphasize the unique designs and themed products that allow for personalization.
• •Highlight any sales or discounts to showcase value and affordability.
• •Focus on tangible benefits and features of the products.
• •Avoid direct comparisons to 'Bic Camera' and clearly differentiate the brand through product descriptions and messaging.

Social Perception

A fun, affordable, and expressive brand that enhances digital lifestyles with unique and themed accessories. A brand that's approachable and values individual expression and excitement.

Copy Examples

• •Let's color your new life with our amazing phone cases!
• •Shock-resistant and stylish: Get the best of both worlds!
• •Express yourself with our unique themed keycaps – perfect for any fan!
• •Sale Alert! Get your favorite accessories at unbeatable prices!
• •New arrivals! Discover exciting new products to enrich your digital life!