Brand Tone

Empathetic, clear, and reassuring. Builds trust by addressing concerns and highlighting benefits in an accessible way.

Brand Values

• •Accessibility
• •Trust
• •Convenience
• •Affordability
• •Effectiveness

Best Practices

• •Explain concepts and product benefits in a way that is easy for everyone to understand, reinforcing accessibility.
• •Emphasize cost savings and convenience of online OTC hearing aids.
• •Address concerns about lack of in-person audiological support by providing thorough online support and resources.
• •Showcase positive testimonials highlighting good customer service and product effectiveness.
• •Build trust by offering clear explanations about product features and benefits.

Social Perception

A trustworthy and accessible provider of affordable hearing solutions, offering reliable support and clear information.

Copy Examples

• •"Experience clear hearing from the comfort of your home. Our online support team is here to guide you every step of the way."
• •"Concerned about the fitting process? We provide detailed instructions and resources to ensure a perfect fit."
• •"Get the hearing support you need at a fraction of the cost. Discover the convenience of our affordable hearing solutions."
• •"We understand that hearing loss can be frustrating. That's why we offer compassionate support and easy-to-understand information."
• •"Don't let hearing loss hold you back. Our effective solutions and dedicated customer service will help you reconnect with the sounds you love."