Brand Tone

Informative & Educational, Friendly & Approachable, Trustworthy & Authentic, Caring & Nurturing, Modern & Aesthetically Pleasing

Brand Values

• •Natural Beauty
• •Effectiveness & Quality
• •Customer Centricity
• •Education & Empowerment
• •Authenticity
• •Self-Care

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand's tone (e.g., "informative yet friendly," "use empathetic language," "avoid overly technical jargon unless explained") and share it with anyone creating content.
• •Know Your Audience: Understand who you are talking to. For Aiya Beauty, this includes individuals interested in K-beauty, natural ingredients, and solutions for various skin concerns, including sensitivity. Tailor your language to resonate with their needs and aspirations.
• •Prioritize Clarity and Information: While being friendly, ensure your copy is always clear, informative, and provides genuine value. Highlight product benefits and ingredients transparently.
• •Use Consistent Visuals: Ensure your imagery and video content align with the fresh, natural, and aesthetically pleasing tone of the brand. This reinforces the overall message.
• •Engage Authentically: When responding to comments, messages, or reviews, maintain the established friendly, helpful, and caring tone. Personalize responses where possible to show genuine customer care.

Social Perception

Positive, Reliable Source for K-Beauty, Good Quality Products, Helpful & Good Service, Focus on Sensitive Skin

Copy Examples

• •Instagram Post (New Product): "Hello, radiant skin! 👋 Meet our newest K-beauty arrival, the [Product Name] serum, packed with soothing Centella Asiatica and hydrating Hyaluronic Acid. Perfect for calming redness and giving your skin that dewy glow we all adore. Swipe to see its beautiful texture! ✨ Have questions about how to fit it into your routine? Ask us below! #AiyaBeauty #KoreanSkincare #NaturalGlow #NewArrival #SensitiveSkinFriendly"
• •Facebook Ad (General Awareness): "Dreaming of healthy, glowing skin? 🌿 Discover the magic of Korean natural cosmetics with Aiya Beauty. We carefully select gentle yet effective products to help you achieve your skin goals. From soothing cleansers to nourishing moisturizers, find your perfect match. Visit our shop and start your K-beauty journey today! [Link to website] #AiyaBeautyPL #KBeautyPoland #NaturalCosmetics #SkincareRoutine #HealthySkin"
• •Product Description Snippet (Website): "Tired of harsh chemicals? Our [Product Name] moisturizer is lovingly formulated with 95% natural ingredients, including antioxidant-rich Green Tea extract and nourishing Shea Butter. It deeply hydrates without clogging pores, leaving your skin feeling soft, supple, and comfortable all day long. Ideal for normal to dry, and even sensitive skin types. Your skin will thank you!"
• •TikTok Video Idea (Text Overlay/Voiceover): (Video shows someone happily unboxing an Aiya Beauty order) "POV: Your skin is about to get the ultimate K-beauty pampering! 🌱 At Aiya Beauty, we bring you the best of natural Korean skincare. Gentle, effective, and oh-so-good for your glow-up! ✨ What are your K-beauty faves? #AiyaBeautyCare #KBeauty #SkincareHaul #SelfCareRoutine #NaturalBeauty"
• •Email Newsletter Subject Line (Promotion): "✨ Your Skin Deserves a Treat! Unlock 15% Off Your K-Beauty Favorites! ✨ * Email Body Snippet: Hi [Customer Name], At Aiya Beauty, we believe that skincare is self-care. That's why we're giving you a special treat to pamper your skin with the best of natural Korean cosmetics. Explore our curated collection of essences, serums, and creams designed to make you glow from the inside out..."