Brand Tone

Caring & Nurturing, Trustworthy & Reassuring, Informative & Helpful, Positive & Aspirational, Community-focused (locally)

Brand Values

• •Quality & Safety
• •Baby's Well-being
• •Innovation
• •Responsibility
• •Affordability (within premium segment)
• •Sharing & Collaboration

Best Practices

• •Always Prioritize Baby's Comfort and Safety: Every piece of copy should explicitly or implicitly convey that the baby's well-being is the utmost priority. Use words like "gentle," "soft," "safe," "nurturing," "comfort," "healthy," "delicate."
• •Emphasize Trust and Quality: Consistently reference the "premium Australian brand" origin, high-quality materials, and safety certifications (like Dermatest®) to build and maintain trust. Avoid overly technical jargon but highlight key quality indicators.
• •Speak the Local Language (Literally and Culturally): While maintaining the global brand's essence, Aiwibi Iraq should continue to communicate primarily in Arabic on platforms targeting the local audience, using culturally relevant imagery and addressing local parenting needs.
• •Maintain a Positive and Hopeful Outlook: Align with the "I will be" brand story by focusing on the joy of parenting, babies' potential, and creating a "better world for babies." Frame product benefits in terms of positive outcomes for both baby and parent (e.g., peaceful nights, happy playtime).
• •Be Informative and Supportive, Not Just Sales-Driven: Offer genuine value through parenting tips, advice, and easy-to-understand product information. This builds a relationship beyond the transaction and positions the brand as a helpful partner for parents. Ensure FAQs and customer service are accessible and responsive.

Social Perception

Positive for Quality and Gentleness, Trusted Brand, Premium (Potentially Higher Priced), Growing International Brand, Locally Engaged (in Iraq)

Copy Examples

• •Gentle Care for Iraq's Little Stars. Pure Comfort, Day and Night. At Aiwibi Iraq, we believe every baby deserves the softest touch and the purest care. Our Australian-designed diapers and wipes are crafted with love, using premium, breathable materials to keep your little one happy and rash-free. Because their comfort is our promise. #AiwibiCares #IraqBabies
• •Sleep Soundly, Little One. Aiwibi Has You Covered. Worried about nighttime leaks? Aiwibi's super-absorbent core locks away wetness for up to 12 hours of dryness, ensuring undisturbed sleep for your baby (and you!). Dermatest® certified for ultimate skin safety. Trust Aiwibi Iraq for peaceful nights and joyful mornings. #AiwibiDryNights #HappyBabyIraq
• •More Than Just a Diaper, It's a Promise of Love. Inspired by "I will be," Aiwibi Iraq is dedicated to nurturing your baby's colorful dreams with products you can trust. Our ultra-soft diapers and gentle wipes are made with your baby's delicate skin in mind. Experience the Aiwibi difference. #AiwibiLove #PremiumBabyCareIraq
• •Protecting Your Baby's Precious Skin, Naturally. Aiwibi Iraq brings you baby care that’s both gentle and effective. Our hypoallergenic diapers and wipes are free from harsh chemicals, perfumes, and lotions, minimizing the risk of irritation. Because we care for your baby's well-being as much as you do. #AiwibiNatural #SafeForBabyIraq
• •Join the Aiwibi Iraq Family! Quality Care, Right at Your Doorstep. Discover why parents across Iraq are choosing Aiwibi for their little ones. Premium Australian quality, now available with local support and convenient delivery. Follow us for parenting tips, special offers, and more! #AiwibiIraqFamily #BestForBaby