Brand Tone

Empowering & Motivational, Approachable & Friendly, Youthful & Modern, Quality-Focused

Brand Values

• •Quality & Durability
• •Confidence & Empowerment
• •Community
• •Versatility
• •Sustainability

Best Practices

• •Lead with the Feeling, Support with the Feature: Start copy with the emotional benefit (e.g., "Feel unstoppable," "Wear your confidence"). Follow up with the product features that deliver this feeling (e.g., "buttery-soft fabric," "flattering high-waist fit").
• •Use "You" and "Your" Language: Speak directly to the customer to make the message personal and relatable. Frame the product as part of *their* life and *their* fitness journey (e.g., "Your new go-to for comfort," "Move with *you* through every workout").
• •Incorporate Community Voices: Regularly feature customer quotes and reviews in marketing copy. Phrases like "See why Alaina says it's better than any name brand" build social proof and reinforce the community value.
• •Embrace Sensory Language: Use descriptive adjectives that appeal to the sense of touch, which is a key selling point according to reviews. Words like "buttery," "soft," "thick," and "smooth" should be staples in the brand's vocabulary.
• •Maintain a Motivational Call-to-Action (CTA): End copy with empowering and action-oriented CTAs. Instead of just "Shop Now," use phrases like "Discover Your Strength," "Find Your Fit," or "Join the Movement."

Social Perception

Customers perceive the brand as offering high-end quality at a competitive price point. It is seen as trustworthy and customer-focused, with products meeting or exceeding expectations. Public awareness is in a growth phase, primarily shaped by direct customer experience.

Copy Examples

• •Feel that second-skin comfort. Our Lumi Collection isn't just made for movement; it's made for confidence. From your morning workout to your evening wind-down, move through your day feeling powerful and unstoppable. #AIVVIA #ConfidenceInMotion
• •Engineered for Your Everyday. Designed for Your Best Self.
• •Headline: The Activewear You Won't Want to Take Off. Body: Tired of activewear that doesn't hold up? Experience the AIVVIA difference. Our buttery-soft, squat-proof leggings and supportive bras are designed to flatter every body and last through every wash. Discover your new favorite set today!
• •A transition video showing a woman looking uninspired in generic workout clothes, then transitioning to her looking confident and energized in a full AIVVIA set. On-screen text: 'The gear that changes your mood. #aivviaathletics #gymfit #butterysoft'
• •Your new favorite staples are here.