Tono de Marca

Approachable and Friendly, Informative and Trustworthy, Natural and Caring, Encouraging and Positive

Valores de Marca

• •Quality and Efficacy
• •Natural Ingredients
• •Customer Satisfaction
• •Accessibility
• •Compliance and Standards
• •Innovation and Variety

Mejores Prácticas

• •Emphasize Natural Goodness: Consistently highlight the use of natural ingredients and their gentle, beneficial properties. Use words like 'natural,' 'gentle,' 'nourishing,' 'pure,' and 'inspired by nature.'
• •Maintain a Friendly and Approachable Voice: Address the audience directly using 'you' and 'your.' Ask questions to encourage engagement. Use positive and encouraging language. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Focus on Benefits and Solutions: Clearly communicate how the products solve customer problems or help them achieve their beauty goals (e.g., 'achieve a beautiful tan without spots,' 'hair is very soft, easy to detangle').
• •Build Trust Through Transparency: Be open about ingredients and product benefits. Ensure claims are backed by product qualities and customer experiences. Referencing compliance with European standards can also build trust.
• •Localize and Connect: Since the primary market is Romania, continue to use Romanian in primary communications, ensuring cultural relevance. When using English for broader reach or specific contexts, ensure the friendly, caring, and trustworthy tone translates effectively. The phrase 'Luxul accesibil pentru pielea ta' (Accessible luxury for your skin) is a good example of this positioning.

Percepción Social

Positive Customer Feedback, Trusted Local Brand, Association with Natural and Effective Products, Reliable E-commerce Experience

Ejemplos de Copy

• •Instagram Post (Image: Woman smiling, holding a face serum): 'Radiate confidence from the inside out! ✨ Our [Product Name] serum, crafted with the loving touch of nature, is here to help your skin feel its best every day. Gentle, effective, and just for you. What’s your favorite self-care ritual? Share below! #AIVICosmetics #NaturalBeauty #SkincareLove #Romania'
• •Facebook Ad (Carousel showing different products): 'Tired of harsh chemicals? Discover the gentle power of AIVI Cosmetics. From nourishing hair masks to revitalizing face creams, we bring you accessible luxury made with natural ingredients. 🌱 Quality you can trust, results you’ll love. Shop now and enjoy free delivery on orders over 199 lei! [Link] #AIVICosmetics #NaturalSkincare #MadeInRomania #BeautyCare'
• •Product Description (for a hydrating cream): 'Quench your skin’s thirst with our [Product Name] Hydrating Cream! Enriched with [Key Natural Ingredient 1] and [Key Natural Ingredient 2], this formula provides deep, lasting moisture without feeling greasy. Perfect for daily use, it leaves your skin soft, supple, and glowing with health. Because your skin deserves the best, naturally. #AIVI #HydrationBoost #PieleSanatoasa'
• •TikTok Video Script (Short, engaging video showing product application): '(Upbeat, friendly music) Hey AIVI fam! ✨ Quick tip for glowing skin: Our [Product Name] cleanser! *shows product* Just a little bit... *shows application* ...massage gently... and rinse! Leaves my skin feeling so fresh and happy! 😊 Try it and let us know what you think! #AIVIRo #SkincareRoutine #NaturalGlow #TikTokBeauty'
• •Website Banner Text: 'Your Journey to Natural Radiance Starts Here. Explore AIVI Cosmetics – Quality care, inspired by nature, loved by you. [Shop Now Button]'