Brand Tone

friendly, passionate, and educational

Brand Values

• •authenticity
• •quality
• •well-being

Best Practices

• •Maintain a Passionate and Personal Voice: Always write from the perspective of the founders, Flo & Miku. Use "we" and share your personal journey and love for matcha. This builds a stronger connection with your audience.
• •Educate, Don't Just Sell: Frame your content around educating your audience about the benefits, origins, and preparation of matcha. This establishes your brand as a trusted authority.
• •Embrace Japanese Culture Respectfully: Continue to use Japanese terms and highlight the origins of your matcha. This reinforces your brand's authenticity but be sure to provide explanations for your audience.
• •Keep the Language Accessible and Friendly: Avoid overly technical jargon. Use clear, simple, and welcoming language that makes everyone feel like they can enjoy matcha, regardless of their prior experience. Emojis can be used to add warmth and personality.
• •Focus on a Visual and Aesthetic Story: Your copy should complement your visuals. Use descriptive language that evokes the color, texture, and taste of your matcha. Words like "vibrant," "silky," "smooth," and "earthy" can enhance the sensory experience for your audience.

Social Perception

The social perception of Aitea appears to be positive, positioning it as a specialized and trustworthy source for high-quality matcha. The brand is perceived as modern and in tune with current wellness trends, particularly the shift towards natural and functional beverages. The aesthetic appeal of their products, especially the vibrant green color of the matcha, makes it highly shareable on visual-centric social media platforms like Instagram and TikTok, which contributes to its modern and trendy image. Customer reviews, while not aggregated on a single public platform, are likely positive, driven by the brand's commitment to quality and the personal touch of its founders. The overall perception is that of a niche brand that is passionate and knowledgeable about its products, appealing to both matcha connoisseurs and newcomers.

Copy Examples

• •Swap your morning coffee for a moment of clarity. Our Ceremonial Grade Matcha from Uji, Japan, offers a gentle energy lift without the crash. Begin your day with focus and calm. 💚 #Aitea #MatchaMornings #Ritual
• •Discover the heart of Japanese tradition with our Hatsukoi 初恋 (First Love) pack. Featuring our finest ceremonial matcha and a handcrafted bamboo whisk, it's everything you need to begin your love story with matcha. Experience the smooth, rich flavor that has been cherished for centuries.
• •Feeling the afternoon slump? Re-energize your day the Aitea way! Our matcha is rich in L-theanine, an amino acid that promotes relaxation and focus. It's the perfect natural boost to get you through your to-do list. Shop now and feel the difference.
• •Level up your latte game! ✨ Our organic matcha is sourced directly from Japan for the best flavor and benefits. Ready to join the matcha club? Link in bio! #matcha #matchalatte #aitea #healthyhabits
• •Curious about matcha? We make it easy and delicious. At Aitea, we're two friends sharing our passion for authentic, organic Japanese matcha. From its incredible health benefits to its amazing taste, we'll show you why we love it. Visit our site to learn more and get 10% off your first order!