Brand Tone

uplifting, spiritual, and serene

Brand Values

• •Empowerment
• •Mindfulness
• •Self-Love
• •Spirituality
• •Artistic Expression

Best Practices

• •Lead with "You," Not "We": Frame your copy around the customer's experience and feelings. Instead of "We created this journal for mindfulness," use "Find your mindful moments with this journal." This reinforces the personal and supportive tone.
• •Use a Gentle Vocabulary: Incorporate words like "gentle," "journey," "illuminate," "sacred," "sanctuary," "whisper," and "intention." This language aligns with the serene and spiritual values of the brand.
• •Tell the Story Behind the Product: Briefly explain the inspiration or purpose behind an item. For example, mentioning a necklace is designed "to be a reality check aide for lucid dreaming" adds depth and reinforces the brand's unique mission.
• •Ask Reflective Questions: Engage your audience on social media by asking introspective questions like, "What are you grateful for today?" or "What small act of self-love did you practice this week?" This builds a community around the brand's core values.
• •Maintain Visual and Textual Harmony: Ensure the calm, clean aesthetic of the website and product photography is matched by copy that is equally uncluttered, serene, and easy to read. Use ample white space in descriptions and avoid loud, jarring calls to action. Instead of "BUY NOW," opt for phrases like "Begin Your Journey" or "Explore the Collection."

Social Perception

The public perception of AishaVoya Creations appears to be that of a niche, heartfelt small business rather than a large, impersonal corporation. Customers on its Etsy page have left 5-star reviews for gifts purchased from the shop. On review aggregation sites, it holds a moderate score, which reflects its status as a lesser-known brand in a competitive market. The Better Business Bureau (BBB) gives the brand an A+ rating, though it is not BBB accredited. The brand is perceived as a source for unique, spiritual, and inspirational gifts. The product range, from affirmation cards to more distinct items like "Lucid Dreamer" spinning necklaces and custom BJD dolls, suggests that customers see it as a place for finding thoughtful and unconventional items for self-care and personal expression.

Copy Examples

• •Your story is sacred. Your thoughts deserve a beautiful space. Our new 'Soul Sanctuary' journal is here to hold your reflections, dreams, and moments of quiet discovery. Begin your chapter today. #AishaVoyaCreations #Journaling #SelfLoveJourney #Mindfulness
• •Words have power. Let them heal, guide, and uplift you. Each card in this deck is a whisper of encouragement, a daily reminder of your inner strength and light. Pull one each morning to set a gentle, powerful intention for your day.
• •Finding your calm in the chaos can feel like a journey. We're here to walk it with you. Discover our collection of mindfulness tools, from serenity-scented candles to guided journals, designed to bring a moment of peace to your daily ritual. #SpiritualWellness #Meditation #FindYourCalm
• •Adorn yourself with intention. Our latest creation, the 'Pathfinder' necklace, isn't just a piece of jewelry—it's a symbol of the unique journey you're on. Handcrafted with meaning, may it remind you to trust your direction and embrace the voyage.
• •Tools for the journey inward. Gifts for the mind, body, and spirit. Welcome to AishaVoya Creations, where your well-being is our inspiration.