Brand Tone

Passionate & Enthusiastic, Community-Focused, Inspirational, Elegant & Minimalist, Approachable & Customer-Oriented

Brand Values

• •Passion for Aviation
• •Quality Craftsmanship
• •Affordability
• •Elegance and Minimalism
• •Inspiration
• •Customer Focus

Best Practices

• •Incorporate aviation terminology naturally and respectfully.
• •Echo the brand's core love for aviation and the inspiring journey of its founder. Use storytelling to connect emotionally.
• •Address the audience as fellow enthusiasts. Ask questions, encourage sharing of experiences, and create a sense of belonging.
• •Maintain a sophisticated and quality-conscious tone, especially when describing the watches, highlighting their minimalist and elegant design.
• •Create an internal document outlining key messaging points, approved terminology, 'do's and don'ts' for tone, and examples of on-brand copy.

Social Perception

Positive and engaging image, niche focus on aviation enthusiasts who share the brand's passion and appreciate the themed products, direct interaction with the brand through their website and social media channels.

Copy Examples

• •Cleared for Takeoff! 🚀 Introducing the 'Ascend' collection – where minimalist design meets the boundless spirit of aviation. Crafted for the dreamers, the flyers, and every #AvGeek in between. Limited pieces available. Link in bio to claim your piece of the sky! #AirWings #PilotWatch #AviationStyle #NewHorizons
• •Wear Your Passion. Our 'Cloud Navigator' hoodie isn't just apparel; it's a statement. Made for early morning airfield checks or cozy evenings planning your next adventure. Soft, durable, and emblazoned with a design that speaks to the heart of every aviation enthusiast. What adventures will you take yours on? #AirWingsShop #AviationApparel #FlightLife
• •Join the Air Wings Squadron: Exclusive First Look & Aviation Stories Inside! Body Snippet: Hey [Customer Name], Ever look up and just *feel* that call of the skies? We do, every single day. It’s what inspired our founder, Ishaan, to chase his wings and build this community. This month, we're sharing...
• •For the Love of Flight. Air Wings: High-Quality, Aviation-Inspired Watches & Gear. Designed by Aviators, For Enthusiasts. Shop Your Passion.
• •POLL: Dream Aircraft to Fly? ✈️ A) Spitfire B) Boeing 787 C) Cessna 172 D) Concorde (if only!). Let us know your pick! We're fueling up on inspiration for our next designs! #AirWings #AviationDaily #PilotDreams