Brand Tone

aspirational, tech-savvy, and playful

Brand Values

• •Innovation and Technology
• •Convenience and Efficiency
• •Freedom and Joy
• •Quality and Security

Best Practices

• •Lead with the Lifestyle, Support with the Specs: Start with the emotional benefit—the feeling of freedom, fun, and effortless travel. Then, use the technical specifications (motor power, battery life, materials) to justify the claim and build credibility.
• •Visually Demonstrate the "Wow" Factor: The product's greatest asset is its visual appeal. Prioritize high-quality video and imagery showing the Airwheel in action. Use user-generated content (UGC) from influencers and customers to provide authentic social proof.
• •Proactively Address Customer Concerns: Directly tackle the main questions about price, weight, and airline compliance in your copy and FAQs. Frame the removable battery not just as a feature, but as the "airline-approved solution" for smart travel. Acknowledge the weight by highlighting the durable, high-quality materials used.
• •Maintain an Aspirational Yet Accessible Tone: While using celebrities and a sleek aesthetic creates aspiration, keep the core message relatable. Focus on universal travel pain points (long walks, fatigue) that the average person experiences.
• •Emphasize "Smart" Beyond Riding: Expand the "smart" narrative. While riding is the main draw, consistently mention the other intelligent features—like the USB charging port, app connectivity, and TSA locks—to build a comprehensive picture of a high-tech, valuable travel tool.

Social Perception

The public perception of Airwheel is largely positive, with customers impressed by its novelty and convenience, often describing it as 'fun,' a 'game-changer,' and a 'head-turner.' Celebrity and influencer endorsements boost its trendiness. Primary concerns include the high price, practicality issues like weight and limited storage, and questions regarding airline compliance and long-term durability.

Copy Examples

• •Headline: Tired of the terminal trek? Body: Long walks to the gate, endless lines, and travel fatigue are over. Glide through your next journey with Airwheel. The original smart rideable luggage designed to make travel effortless and fun again. #AirwheelPH #TravelSmarter
• •On-screen text: My airport ride > Your airport walk. Caption: Upgrade your travel game. 😉 #Airwheel #RideableLuggage #AirportHacks #TravelGoals
• •Headline: DESIGNED TO MOVE YOU. Sub-headline: Experience the future of travel. With a powerful electric motor, a TSA-approved design, and effortless control, Airwheel is more than a suitcase—it's your personal travel companion. Cruise through life in comfort.
• •Subject: Your airport experience is about to change forever. Body: Inside, discover how Airwheel is revolutionizing travel, one ride at a time. Plus, a special offer just for our subscribers.
• •Effortlessly navigate any journey with the Airwheel SE3S. Its powerful 250W motor propels you at up to 13 km/h, turning exhausting walks into a smooth, quiet ride. The 73.26Wh removable battery is airline-compliant and doubles as a power bank, ensuring your devices stay charged. Crafted with a reinforced aluminum alloy frame, it’s built to support up to 110kg while protecting your essentials. Travel isn't just about the destination; it's about the journey. Make yours extraordinary.