Brand Tone

Aspirational, tech-forward, innovative, confident, functional, and stylish.

Brand Values

• •Innovation
• •Freedom & Efficiency
• •Quality & Safety
• •Customer-Centricity
• •Sustainability

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start by addressing a travel pain point (e.g., "long walks," "dead phone") and then introduce the product feature (e.g., "motorized wheels," "USB port") as the ultimate solution.
• •Use Aspirational & Active Language: Employ strong, active verbs and aspirational adjectives. Words like "glide," "transform," "effortless," "innovative," "stylish," and "future" align with the brand's identity.
• •Maintain a Clean & Modern Aesthetic: Ensure all visuals—photos, videos, and graphics—are high-quality, with a clean, uncluttered, and futuristic feel. This visual consistency reinforces the tech-forward and premium nature of the brand.
• •Be the Expert in Smart Travel: Create content beyond just the product. Share travel hacks, tech news, and tips for efficient journeys. This positions Airwheel not just as a seller, but as a thought leader in the modern travel space.
• •Engage with a Confident & Helpful Voice: When responding to comments and questions (especially regarding price), be direct, confident, and helpful. Frame the product not as an expense, but as a long-term investment in a better travel experience.

Social Perception

Perceived as a game-changer for frequent travelers, highlighting convenience and efficiency. The broader public views it as a key innovator in smart luggage and personal mobility, generating curiosity primarily about cost and availability. It is seen as a premium, high-tech solution and a desirable, modern travel accessory.

Copy Examples

• •Tired of the endless walks at the airport? Your layover just became a joyride. The Airwheel SE3S isn't just a suitcase; it's your personal transport. Glide to your gate at 13 km/h and never worry about missing a connection again. Travel smarter, not harder. #AirwheelMexico #SmartLuggage #TravelTech
• •Welcome to the Next Evolution of Travel. Airwheel combines intelligent design with powerful mobility to transform your journey. This is more than luggage. This is freedom.
• •On-screen text: My old suitcase vs. My new Airwheel. Caption: Upgrade your travel game. ✈️💨 #Airwheel #TravelHack #Futuristic #RideableLuggage
• •Airwheel Mexico - The Rideable Smart Suitcase. Official Store. Ride through the airport, charge your devices, and travel effortlessly. Durable, secure, and airline-approved battery. Order yours today.
• •Subject: Redefine How You Move Through the World. Body: For the modern traveler, efficiency is everything. The Airwheel is engineered for those who value their time and travel in style. With an integrated electric motor and USB charging ports, it’s the ultimate travel companion you won't want to live without. Explore the collection.