Brand Tone

Innovative and Tech-Forward, Friendly and Approachable, Enthusiastic and Fun, Solution-Oriented and Convenient

Brand Values

• •Innovation
• •Freedom and Convenience
• •Customer Empowerment
• •Quality and Reliability
• •Joy and Excitement

Best Practices

• •Always Emphasize Innovation and Smart Technology: Consistently highlight how technology is integrated into the products to provide unique benefits and a futuristic travel experience.
• •Focus on Freedom and Convenience: Frame product benefits around making travel easier, more enjoyable, and less burdensome. Use aspirational language that speaks to a "Free Intelligent Life."
• •Maintain an Enthusiastic and Positive Voice: Convey the excitement and fun of using unique products like rideable luggage. Use active language and an upbeat tone.
• •Be Solution-Oriented: Clearly articulate how Airwheel products solve common travel pain points (e.g., fatigue from walking, managing heavy bags).
• •Use Clear, Accessible Language Despite Technical Features: While the products are tech-forward, the copy should be easy to understand for a broad audience, avoiding overly technical jargon unless clearly explained. Ensure a friendly and helpful tone in all communications.

Social Perception

As an Innovator, As a Problem Solver, As Fun and Novel, As a Premium/Niche Product, Generally Positive with Some Practical Questions

Copy Examples

• •Headline: Glide Through Your Gate, Not Drag. Body: Tired of airport sprints? The Airwheel SE3S turns terminals into open roads. Travel smarter, ride easier. #Airwheel #SmartLuggage #TravelTech
• •Headline: Your Journey, Elevated. Body: Experience the freedom of effortless travel. With Airwheel's auto-follow suitcase, your luggage keeps pace with you, so you can focus on the adventure ahead. Discover "Free Intelligent Life." #InnovationInTravel #AirwheelFactory
• •Headline: Make Travel Fun Again! Body: Who said hauling luggage had to be a chore? Zip through the airport on your Airwheel and turn heads for all the right reasons. Adventure awaits, and it rides with you! #RideableLuggage #TravelInStyle
• •Headline: Tech That Travels With You. Body: From smart controls via our app to removable, airline-friendly batteries, Airwheel luggage is engineered for the modern traveler. Convenience, innovation, and style—packed into one. #FutureOfTravel #Airwheel
• •Headline: Arrive Refreshed, Not Stressed. Body: Let your Airwheel do the heavy lifting (and rolling!). Navigate busy airports and long corridors with ease, saving your energy for what truly matters. #SmartTravel #EffortlessJourney #AirwheelFactory