Brand Tone

youthful, trendy, body-positive, and confident

Brand Values

• •Comfort
• •Flattering Fit
• •Quality (aspired)
• •Modern Style

Best Practices

• •Define Your Core Personality: Is the brand playful, sophisticated, edgy, down-to-earth, or aspirational? Document these traits and ensure all copy reflects this personality.
• •Know Your Audience: Understand their language, aspirations, and pain points. Speak to them in a way that resonates and feels authentic.
• •Create a Brand Voice Chart/Guidelines: Outline key vocabulary (words to use/avoid), sentence structure preferences (e.g., short and punchy vs. more descriptive), and the overall feeling the copy should evoke. This ensures everyone writing for the brand is aligned.
• •Prioritize Clarity and Authenticity: Avoid jargon or overly complex language unless it aligns with a niche, expert audience. Be genuine in your messaging; customers can often detect insincerity.
• •Review and Adapt Consistently: Regularly audit your copy across all channels (website, ads, social media, emails) to ensure it still aligns with your brand voice and market perception. Language and trends evolve, so your voice might need subtle adjustments over time.

Social Perception

This style of jeans is a long-standing trend. The perception is tied to fashion cycles, with ongoing debates about whether skinny jeans are in or out. They are often associated with a youthful demographic but are worn by a wide age range. There's a general understanding that they are designed to be form-fitting and accentuate leg length.

Copy Examples

• •Headline: Elevate Your Style. Embrace Your Confidence. Skinny High. Body: Discover the denim that moves with you, lifts you up, and lets your true self shine. Our Skinny High jeans aren't just a fit, they're a feeling.
• •Social Media Post: Ready to reach new heights? The Skinny High collection is here to redefine your denim experience. Effortless style, ultimate comfort. #SkinnyHigh #ConfidenceUnlocked #ElevatedStyle
• •Product Description Snippet: Crafted for the bold and the vibrant. Skinny High jeans offer a flawless, figure-hugging silhouette with an all-day comfort that feels like a second skin. Dare to feel amazing.
• •Email Subject Line: Feel the High? Your New Favorite Jeans Await. Email Body Preview: Step into Skinny High and experience denim that’s designed to make you look and feel incredible. Because when you feel good, you stand taller.
• •Ad Tagline: Skinny High: Look Good, Feel Higher. Short Ad Copy: Tired of choosing between style and comfort? With Skinny High, you get both. Our premium stretch denim sculpts and supports, so you can conquer your day with confidence.