Brand Tone

Enthusiastic and Energetic, Inspiring and Motivational, Authoritative and Trusted, Community-Oriented, Helpful and Informative

Brand Values

• •Quality and Durability
• •Safety
• •Performance and Skill Development
• •Fun and Enjoyment
• •Versatility and Portability
• •Innovation

Best Practices

• •Focus on Empowerment and Achievement: Use active, strong verbs and inspiring language that motivates athletes to push their boundaries and achieve their goals. Words like "elevate," "unleash," "master," "excel," and "inspire" fit well.
• •Highlight Quality and Trust: Consistently mention the durability, expert craftsmanship, and the trust placed in the brand by athletes and professionals. Use phrases like "Official AirTrack," "Trusted by," "Premium Quality."
• •Emphasize Safety and Support: Reassure users by highlighting the safety benefits, such as softer landings and reduced impact, which allows for more confident training.
• •Inject Enthusiasm and Fun: Let the joy of movement and sport shine through. Use exclamation points where appropriate and words that convey energy and enjoyment, especially when targeting younger audiences or showcasing the fun aspect.
• •Maintain an Authoritative yet Approachable Voice: Provide expert advice and product information clearly and confidently, while remaining friendly, accessible, and encouraging to build a strong community connection.

Social Perception

Positive Product Experience, Seen as a Premium Product, Enabler of Skill Progression, Associated with Fun and Activity, Concerns about Home Use Safety (General for air tracks)

Copy Examples

• •Headline: Elevate Your Skills. Unleash Your Potential. The Official AirTrack™. Body: Train harder, flip higher, and land softer. Our AirTracks are trusted by athletes worldwide for their unmatched quality and performance. Ready to take your practice to the next level? Shop now!
• •Headline: More Flips, More Fun, Less Impact. Body: Discover the joy of training on air! AirTrack provides the perfect balance of bounce and safety, helping you master new skills and build confidence with every session.
• •Headline: From Backyard Practice to Pro Performance. Body: Whether you're just starting out or a seasoned competitor, AirTrack offers the durable, reliable surface you need to excel. Train anywhere, anytime.
• •Headline: Join the AirTrack Family! Body: See why thousands of gymnasts, cheerleaders, and fitness enthusiasts choose AirTrack. Share your #AirTrackOfficial moments and inspire others to reach new heights!
• •Headline: Built to Last. Designed to Amaze. Body: Experience the superior craftsmanship of AirTrack. Our expertly designed inflatable mats offer lasting durability for endless hours of training and fun. Invest in your passion.