Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Community-Oriented, Adventurous and Playful, Authentic and Transparent

Brand Values

• •Quality
• •Community
• •Sustainability & Ethics
• •Innovation & Adventure
• •Hospitality & Experience
• •Accessibility & Inclusivity

Best Practices

• •Embrace the Adventure: Use active, evocative language that inspires a sense of discovery and exploration, mirroring the "Airship" name and their unique cafe concepts.
• •Speak Like a Friend: Maintain a warm, approachable, and conversational tone. Avoid overly technical jargon unless explaining something specific, and even then, keep it accessible. Imagine you're talking to a fellow coffee enthusiast.
• •Highlight the "Why": Consistently weave in the brand's core values – community, quality, sustainability, and ethical sourcing – into storytelling. Explain the journey from "seed to cup" and the relationships behind the coffee.
• •Be Genuinely Enthusiastic: Let the passion for coffee and community shine through. Use vibrant adjectives and share excitement about new blends, cafe features, or community events.
• •Keep it Real and Authentic: Be transparent about sourcing, processes, and even challenges (like the origin story of their Barleymilk due to supply chain issues). Authenticity builds trust and resonates with the brand's roots.

Social Perception

High-Quality Coffee & Experience, Friendly & Knowledgeable Staff, Community Hub, Innovative and Unique, Commitment to Values

Copy Examples

• •Headline: Your Daily Ascent Starts Here. Body: More than just coffee, it's a ritual. Fuel your adventures, big or small, with Airship's ethically sourced, expertly roasted blends. Find your peak with every sip. #AirshipAdventures #SeedToCup
• •Headline: Brewtifully Crafted. Community Focused. Body: At Airship, every bean tells a story of partnership and passion. Join our vibrant coffee community and taste the difference that care makes, from farm to your favorite mug. #AirshipCommunity #ArkansasCoffee
• •Headline: Wander. Sip. Connect. Body: Our cafes are more than just walls and Wi-Fi (sometimes, like at Coler, there's no Wi-Fi, just nature!). They're launchpads for connection, creativity, and damn good coffee. Discover your Airship space. #AirshipSpaces #BeyondTheBrew
• •Headline: Adventure in Every Cup. Body: Life’s too short for boring coffee. Explore unique flavor profiles, from the bright and fruity to the rich and roasty. Let Airship guide your taste buds on their next exciting journey. #FlavorVoyage #SpecialtyCoffee
• •Headline: Sustainably Sourced. Soulfully Served. Body: We believe great coffee shouldn't cost the Earth. That’s why we’re committed to ethical sourcing and eco-friendly practices. Enjoy a cup that tastes good and does good. #SustainableSips #AirshipCares