Brand Tone

Knowledgeable & Authoritative, Traditional & Passionate, Helpful & Supportive, Community-Focused, Direct & Informative

Brand Values

• •Expertise & Experience
• •Quality
• •Customer Service & Support
• •Tradition & Heritage
• •Community Engagement
• •Comprehensive Range

Best Practices

• •Emphasize Expertise and Heritage: Always weave in the depth of knowledge and the long-standing history of the brand. Use phrases like "decades of experience," "trusted by NZ modellers for generations," or refer to specific historical aspects where relevant.
• •Speak the Modeller's Language (Authentically): Use correct terminology for RC parts, kit types (ARF, BNF, etc.), and building techniques. However, also be ready to explain complex terms for newer hobbyists, showcasing helpfulness.
• •Maintain a Helpful and Supportive Stance: Frame copy around solving problems, offering solutions, and supporting the customer's journey in the hobby. Use invitational language like "Let us help you find..." or "Questions? Our experts are here..."
• •Showcase Passion for the Hobby: Let genuine enthusiasm for RC modelling shine through. Share stories (if applicable), highlight the joy of building and flying, and connect with the emotional aspects of the hobby.
• •Be Direct and Informative, but Approachable: While providing detailed and accurate information is key, avoid overly dry or jargon-heavy language that could alienate newcomers. Balance technical details with clear, concise explanations and a friendly, accessible tone.

Social Perception

Respected & Established, Reliable Source for Hobbyists, Specialist Provider, Helpful & Approachable, Nostalgic Appeal

Copy Examples

• •Headline: Build Your Legacy: Classic Airsail Kits & Modern RC Power. Body: For over 40 years, Airsail has fueled the passion of New Zealand modellers. From traditional balsa kits that test your skill to the latest in RC technology, find everything you need to take to the skies (or track, or water!). Our expertise is your advantage.
• •Headline: More Than a Hobby, It's a Craft. Expert Advice & Quality Supplies at Airsail. Body: Got a technical question? Need that specific part to finish your build? At Airsail, we're not just sellers, we're enthusiasts. Tap into decades of RC knowledge and a curated selection of the best brands and building materials. Let's get your project flying.
• •Headline: Your Next RC Adventure Starts Here. Body: Whether you're a seasoned pilot or just starting out, Airsail is your trusted partner in the world of radio control. Explore our extensive range of planes, helicopters, cars, boats, and all the gear to back them up. Quality products, expert service – that's the Airsail promise.
• •Headline: NZ's RC Specialists Since [Year Airsail was Founded - derived from "over 40 years"]. Body: Proudly serving the New Zealand modelling community for generations. Airsail offers unparalleled product knowledge, dedicated after-sales support, and a passion for all things RC. Shop online or visit our Pukekawa store.
• •Headline: From Blueprint to Blue Skies: We Support Your Build. Body: Remember the satisfaction of a perfectly executed build? We do. Airsail champions the art of model making with quality kits, essential building supplies, and the expertise to guide you. Plus, explore our range of ARF and BNF models for instant action!