Brand Tone

Aspirational & Inspiring, Professional & Sophisticated, Artistic & Evocative, Passionate & Adventurous, Minimalist & Elegant

Brand Values

• •Quality & Excellence
• •Unique Perspective & Creativity
• •Emotional Connection & Storytelling
• •Love of Nature & Exploration
• •Sustainability & Responsibility
• •Consistency & Recognizable Style

Best Practices

• •Emphasize Visual Language: Use descriptive, evocative words that mirror the stunning and often ethereal quality of the photographs. Focus on senses, emotions, and the experience the art provides.
• •Maintain an Elevated yet Accessible Voice: The tone should be sophisticated and artistic, but not overly academic or exclusive. It should invite appreciation rather than intimidate. Think "art gallery" meets "explorer's journal."
• •Highlight Uniqueness and Quality: Consistently reinforce the unique aerial perspectives, the artistic vision of Tobias Hägg, and the superior quality of the fine art prints.
• •Share the Passion and Story: Weave in the narrative of adventure, the love for nature, and the artist's dedication to his craft. This builds a deeper connection with the audience.
• •Keep it Concise and Impactful, Especially on Social Media: While product descriptions can be more detailed, social media captions should often let the images do most of the talking, accompanied by concise, powerful text that enhances the visual experience.

Social Perception

Highly Respected Artist, Source of Inspiration, Provider of High-Quality Art, Authentic & Passionate, Associated with Awe and Wonder

Copy Examples

• •Website Banner (Aspirational, Evocative): "Beyond the Horizon. Discover worlds unseen and bring the essence of Earth's artistry into your space. Explore the exclusive fine art collections by Tobias Hägg."
• •Instagram Caption (Artistic, Passionate): "Chasing light, finding patterns. Each aerial journey reveals a new canvas, a fleeting moment of natural perfection. This is [Location/Subject] – a feeling more than a place. Print available, link in bio. #Airpixels #FineArtPhotography #AerialArt #UniquePerspectives"
• •Product Description (Professional, Quality-focused): "Immerse yourself in 'Arctic Serenity.' This museum-grade fine art print, captured by Tobias Hägg, embodies the tranquil majesty of the North. Printed on archival Hahnemühle paper, each piece is custom-made to order, ensuring a timeless masterpiece for your collection."
• •Email Newsletter Subject (Inspiring, Exclusive): "An Invitation: Experience the Wild Through New Eyes | New Print Release from Airpixels"
• •Facebook Ad (Adventurous, Engaging): "Escape the ordinary. Journey with Airpixels to breathtaking landscapes and transform your home or office with art that tells a story. What wonders will you discover? Shop our curated collections now. [Link]"